GECs
MTV will join the pay-TV clan; to be encrypted soon
Riding on the success of it’s music channel, MTV has decided that it is the time when it can exploit its potential as a strong brand an take the pay-TV route.
Speaking to The Economic Times, MTV Networks Asia president Frank Brown announced that the channel will be encrypted at the ‘right opportunity’.
The decision to go from free-to-air channel to pay-TV is fueled by the findings of a recent study conducted by MTV to judge its performance throughout the various countries it is aired. India was the fourth in terms of growth of the channel next only to MTV strongholds Brazil, the US and Italy. Even in terms of revenue earnings in Asia, India was somewhere on the top of its list.
Also, close on the heels of launching MTV clothing and other branded merchandise in India, MTV will be taking the air waves by storm and will enter the radio broadcasting business. This would mean that music aficionados can tune into the FM radio channel and listen to their favourite music from MTV. This is part of MTV’s strategy to become a 360 degree brand and extend the brand in other possible youth products.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
