Music and Youth
MTV to launch in Indonesia in May
Viacom-owned global music channel MTV is set to add another channel to its empire when it launches MTV Indonesia in May.
MTV Networks Asia has signed a deal with broadcast network Global Television and its parent outfit, investment holding company Bimantara Citra, and will be aired on the Global TV platform, an official release states.
The deal also marks a split of sorts with MTV’s current terrestrial partner in Indonesia, Anteve. MTV and more recently kids’ channel Nickelodeon programming has been carried on Anteve for 38.5 hours per week. The new arrangement will see MTV Indonesia on Global TV while Nickelodeon will air on Anteve.
Available as a 24-hour UHF terrestrial channel, MTV Indonesia will offer a mix of programming of Indonesian and international shows. In addition to Indonesian-specific programmes like MTV Ampuh, MTV Getar Cinta, MTV Land, MTV Mix, MTV Salam Dangdut, MTV Seratus Persen Indonesia, MTV What’s Up and MTV Wow, more local content will be added to the channel. To cater for the new shows, the current cast of MTV VJs will also be expanded in the near future, the release says.
MTV Indonesia will initially be available in five key cities – Jakarta, Bandung, Semarang, Surabaya and Medan and expects to reach 15 million households. Subsequently, it will be rolled out to more cities in the country.
“Indonesia is the fourth most populous country in the world and a very important market to MTV Asia. We are very excited about working with Global TV and look forward to introducing more unique and relevant content to the Indonesian audience. With MTV’s proven music expertise and Bimantara Citra’s presence and clout in the domestic market, I am confident we can further build MTV’s undisputed leadership in the Indonesian music television business,” said Peter Bullard, senior V-P and MD of MTV Southeast Asia and MTV Network Group.
“The youth segment is very promising and still untapped in Indonesia. With the support of MTV Asia, we believe that MTV will be recognized as the most effective vehicle in reaching to the youth in this market,” said Adji Gunawan, CEO of Global TV.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
