News Broadcasting
MTV to explore internet and MVAS markets in China
MUMBAI: Viacom owned music broadcaster MTV is planning to broaden its sphere in the areas of internet and mobile value-added services (MVAS) in China, according to China Daily.
MTV Networks vice chairman and MTV Networks International president William Roedy has been quoted in a report as saying that, the company will launch broadband services in China at the earliest. According to Roedy, MTV’s services in China will be provided either by partnership with local firms or through acquisitions.
The report said, MTV and China Mobile, one of China’s mobile carriers, had agreed last year to offer MTV content to China Mobile users in the form of ring tones, music and picture downloads.
In China, MTV is aired only in the Pearl River Delta in southern province and at a number of upscale residential compounds and hotels in other areas.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
