Music and Youth
MTV to air ad free concerts on World AIDS Day
NEW YORK/ LONDON: MTV has announced two mega concerts to mark World AIDS Day; one to be held in Seattle, Washington on 7 November and the other in Cape Town, South Africa on 23 November featuring Grammy winning artist Alicia Keys and local artists.
The former will feature multi-platinum acts Missy Elliott, Dave Matthews and others. Both concerts will be edited together to premiere on MTV channels worldwide on World AIDS Day on 1December, as a 90-minute commercial-free special titled, MTV Presents Levi’s Jeans Staying Alive Concert in Association With YouthAIDS.
The concert special, as well as additional HIV/AIDS awareness programming, is being offered rights free to broadcasters worldwide to get positive health messages out to the widest audience possible; it is estimated the concert will be seen by a potential global audience of more than two billion people. MTV recently signed a memorandum of understanding with the European Broadcasting Union, the largest association of public service broadcasters, to distribute the programming to 70 additional broadcasters in 51 countries reaching 290 million households.
The concerts will be held as part of an unprecedented HIV/AIDS awareness partnership for youth between business, media, non-government organisations (NGOs) and charitable foundations. The partnership was announced by MTV, the Levi’s brand, the Bill & Melinda Gates Foundation, the Paul G. Allen Charitable Foundation, Population Services International’s YouthAIDS and UNAIDS (the Joint United Nations Program on HIV/AIDS).
Westwood One radio network, in conjunction with Westwood One’s MTV Radio Network, will distribute the concert to radio stations worldwide. The special will be seen by more than 377 million households in 166 countries on MTV channels in the Asia Pacific, Europe, Latin America, North America, and Russia.
The unique partnership aims to fight the stigma and discrimination surrounding HIV/AIDS, prevent further infections and empower youth to make informed decisions. The collaborative effort is being produced in conjunction with MTV International’s Staying Alive campaign (http://www.staying-alive.org) as well as the MTV US yearlong sexual health campaign, Fight For Your Rights: Protect Yourself (http://www.fightforyourrights.mtv.com).
MTV International launched its Staying Alive multimedia HIV/AIDS awareness campaign for youth at the 14th International AIDS Conference in Barcelona which took place in July. Developed in partnership with the Kaiser Family Foundation and the YouthNet program spearheaded by Family Health International, the campaign includes special programming, a dedicated, informative Web site, public service announcements and locally produced events and initiatives.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
