Music and Youth
MTV Networks creates MTVN Entertainment Group for adult male audiences
MUMBAI: MTV Networks (MTVN), a unit of Viacom, has announced the formal creation of the MTVN Entertainment Group, a multi-platform portfolio featuring the company’s adult- directed and male-skewing brands, including Comedy Central, Spike TV, TV Land, AddictingClips.com, Atom Films, IFilm, GameTrailers.com and XFire.
This combination of television, online, broadband, user-generated content and gaming platforms positions the MTVN Entertainment group to serve a range of adult demos and collectively deliver scale with the male 18 to 34 year old demographic, informs an official release.
“The individual brands in the Entertainment Group have significant growth potential in their own right, but we can now position them to aggregate and deliver men and adults across all platforms and on a scale rivaling other players in our industry,” said MTVN Entertainment Group president Doug Herzog.
“The MTVN Entertainment Group creates a portfolio of television and digital brands that can collectively deliver under-served demos through killer content like comedy, gaming, video, news and information, and some classic TV, too,” said MTV Networks Chairman and CEO Judy McGrath. “Formalizing the Entertainment Group under Doug organizes us into three focused portfolio groups and highlights our overall strategy to provide the communities that form around our brands and content with immersive, multi-platform entertainment experiences.”
The MTVN Entertainment Group brands deliver original content across television, online, and wireless to highly targeted male and adult-focused audiences. By targeting expanded demographics across its brands, the MTVN Entertainment Group offers advertisers more ways to reach their consumers, and gives MTVN the potential to establish additional revenue streams.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
