News Broadcasting
MTV network India setting up a new team
MUMBAI: MTV Networks India has announced a line up of new appointments and promoted some senior executives to bolster its team.
Ranjan Narayan has joined as MTV Networks India finance team head while Sonia Chowdhry is going to head Nick programming. Sameer Mazgaonkar will head Nick all India ad sales.
MTV Networks’ vice presidents, Cyrus Oshidar (content & creative) and Sanjev Hiremath (licensing & merchandising), are promoted as senior vice presidents. Sales team head south Vijay Subramaniam is elevated as group account director, MTV – ad sales, west and south.
Narayan, who will head the finance function at MTV Network is a former Star News executive. Armed with a decade- long experience in all aspects of finance and accounting, Narayan was a part of the senior management team that launched Star News, says a company release.
Chowdhry joins the network after a stint with BBC World Service Trust. With over ten years of experience in media and programming, Chowdhry’s specific responsibility will be to create new local content for Nick, adds the release.
Mazgaonkar, former B4U head of sales, will take charge of Nick’s all India ad sales, as group account director. His previous experience includes stints with Cartoon Network and ESPN, among others.
While Oshidar is promoted as senior vice president, creative and content, Hiremath is elevated as senior vice president, network development, South Asia (licensing and merchandising).
MTV sales team South head, Subramaniam will be relocating to Mumbai as group account director, MTV – ad sales, West and South.
Announcing the new developments, MTV Networks India, managing director, Alex Kuruvilla said, “The backbone of MTV has always been it’s people. We have hired the best in the business and have promoted key people who have helped guide MTV to the number I position it enjoys today.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
