News Broadcasting
MTV, MGM join hands for Bond film promo
MUMBAI: MTV and MGM have announced a worldwide multi-million dollar movie marketing partnership in support of Eon Productions and MGM Pictures’ new James Bond movie, Die Another Day.
As part of the promotion, for the first time ever, all MTV channels globally premiered Madonna’s song Die Another Day from the movie’s soundtrack on 10 October at 5 pm. It will repeat on 12 October at 2 pm and 14 October at 11 pm. This marked the music video’s global debut exclusive to MTV for 24 hours which started 10 October.
Produced by Michael G. Wilson and Barbara Broccoli and starring Pierce Brosnan and Halle Berry, the film is slated for release around the world from November 2002 through March 2003.
MTV’s global network of channels in the Europe, Asia-Pacific and Latin America, North America and Russia will support the release of Die Another Day with regional competitions, complemented by Bond-related programming.
MTV channels will also create customised programming and promotions in support of the movie. Additional global programming that will be available to MTV channels include: Making the Movie:, a behind the scenes look on the set of the film. This aired on 10 October at 5 pm. It will repeat on 12 October at 2 pm and 14 October at 11 pm. There will also be a Halle Berry Movie Special:, a retrospective on the career of the latest Bond girl, who won an Oscar for Monsters Ball.
Day in the Life of James Bond: sees MTV cameras following Pierce Brosnan around during the filming of the film. Die Another Day Movie Special: interviews with the cast and crew of Die Another Day. To extend the brand promotion further, Brosnan and Berry will make a special appearance at the 2002 MTV Europe Music Awards in Barcelona on 14 November . MTV International’s regional networks and channels are also collaborating to create custom made competitions specifically designed to promote the movie’s connection to the youth audience. The regions are working to promote the movie online via MTV’s locally programmed websites.
In Die Another Day Brosnan has to contend with megalomaniac Gustav Graves played by Toby Stephens who has built a satellite which has the capability to act as a secondary sun.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
