Music and Youth
MTV, Kaiser Family Foundation Win Emmy for PSA campaign
New York: MTV and the Kaiser Family Foundation have won a National Emmy Award for Be Safe/Fight for Your Rights: Protect Yourself, a US public education campaign that informs young people about sexual health issues like HIV/AIDS and STDs through public service messages, special programming, online resources, and an extensive resource and referral service.
The campaign includes the segments – Convenient Store, Football and NightClub.
According to surveys conducted by the Foundation, young Americans cite sexual health as a top concern than any other issue, and three out of four say they don’t get the information they need to make informed and responsible sexual health decisions. Since 1997, MTV and Kaiser have teamed up to provide young people with information about related issues and have produced eight full-length specials and over two-dozen PSAs under the partnership. More than 750,000 viewers have called the campaign’s anonymous hotline, claims MTV.
Another of the Foundation’s public education campaigns was Talking with Kids … And Parents, a partnership with MTVs’ sister channel Nickelodeon. Other awards presented at the Emmys included The Community Service Award which went to WFLD-TV (FOX), Chicago for The Experiment in Black and White, which used reality TV to evoke open and honest discussions about race in Chicago.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
