Music and Youth
MTV is getting serious
It will mark 1 December, World Aids Day, with a day long MTV Music Summit for AIDS at the SNDT college campus in Mumbai.
There’s a reason for the summit, says MTV India managing director Alex Kuruvilla. A recent study has indicated that 50 per cent of those newly infected with the deadly HIV/AIDS virus are youth.
The day long concert, first of its kind in India, will have live performances from 19 leading artistes including Shubha Mudgal, Colonial Cousins, Euphoria and many others from the Indian music scene. The concert kicks off at noon on the SNDT campus.
At a press meet held to announce the summit, Kuruvilla said that the concert aims at bringing young people together on a campaign against HIV and the AIDS virus. “The idea of the campaign is to communicate the serious message to youth in an entertaining and catchy manner and not in a preachy and holier-than-thou manner,” he added.
The channel is pulling all marketing strings to push the ‘concert with a message’, which he says, fell in place within six weeks. MTV has already lined up an interesting on-air promo throughout out the day. An approximate 15 promos are being aired currently, but will be joined shortly by fresh promos as the campaign hots up.
The MTV logo has already donned the red ribbon signifying the fight against the virus, while the channel VJs will gradually take the issue up in the course of their programmes. They will talk to viewers across the country about the facts and myths associated with the virus.
Although the live concert will be aired only on a later date, the channel has lined up an exclusive premiere Staying Alive 3 hosted by rap and hip-hip music artiste, Sean ‘P Daddy’ Combs. It has also lined up Staying Alive – Music To Live For, a 90-minute show featuring Moby, Destiny Child and teen heartthrob Britney Spears. Both these programmes are dedicated to the cause of HIV/AIDS.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
