News Broadcasting
MTV India forays into films; spoofs ‘Dhoom’
MUMBAI: Spoofy! That’s how MTV India can be best described. After the latest spoof on Star World’s Rendezvous With Simi Garewal that gave birth to Rendezvous With Semi Girebaal on the small screen, MTV is now eyeing the big screen.
The plan this time round is to spoof big banner movies and their first movie is titled – Ghoom. No prizes for guessing that it’s a spoof on Yash Raj Films’ (YRF) Dhoom, which starred Abhishekh Bachchan, John Abraham, Uday Chopra, Esha Deol and Rimi Sen.
MTV India plans to make two more films this year. Spoofs, a la Scary Movie and Hotshots!
Ghoom, which will be released theatrically on 2 June, comes at a time when YRF is busy with its schedule for Dhoom 2, which is slated to release in October this year.
Coca Cola has been roped in as the presenting sponsor of Ghoom, which will be a one hour film. Inspired by the success of the show on MTV called Fully Faltoo, MTV India has produced the film under the MTV Fully Faltoo Films banner. The company is touting Ghoom as a blockbuster movie and has tied up with the Inox chain of multiplexes for distributing and screening the film. The movie will be released across Inox theatres in four cities – Mumbai, Pune, Delhi and Kolkata and will be later aired on MTV on 17 June.
The star cast includes Sumeet Raghavan (of Sarabhai Vs Sarabhai fame) as Inspector Vijay Dikshit essaying the role of Abhishekh Bachchan; Ajay Gehi (Maqbool) as The Fool will portray the character of Uday Chopra and Gaurav Chopra as Balbir will play John Abraham’s character. The female brigade comprises Benika Deepak as Tweety Dikshit (Rimi Sen’s character) and Purbi Joshi will play Esha Deol’s character of Dilbaara.
MTV Networks India vice president and general manger creative and content Ashish Patil says, “This is one of MTV’s biggest initiatives for 2006. It’s the next level of comedy with a full-on, Fully Faltoo, full length feature film. It is guaranteed to make your head go ghoom, ghoom, ghoom. Watch it at your own risk!”
The channel is also planning to have a premiere of Ghoom at the Inox theatre in Mumbai on 31 May. What’s more, plans are also underway to launch the DVD of Ghoom for which the channel is in talks with a couple of players.
Coca Cola, on the other hand, is spinning a contest around the movie wherein winners will get a chance to meet Aishwarya Rai. With its latest ‘Thande Ka Tadka’ summer campaign already underway, the soft drink major had recently also tied up with Aamir Khan starrer Rang De Basanti.
Coca Cola India Ltd vice president marketing Vikas Gupta says, “Coca Cola, this summer, is constantly on the look out for exciting opportunities to add its ‘Thande Ka Tadka.’ Being in association with MTV’s Ghoom is part of the same endeavour. The first-of-its-kind initiative on television, it is all about using wit and humour to capture the imagination of the youth. After all, what is life without a twist or shall we say tadka.”
Inox vice president marketing Shrikant Hazare said, “Ghoom is an unprecedented initiative that is sure to create excitement in theatres. We are glad to partner with MTV on this.”
Like is true of any movie promotion and marketing activity, MTV India will also be going the whole hog to promote Ghoom. MTV has planned an extensive 360 degree push with print, television, outdoor, radio, online, mobile and viral marketing. Promos will also run across Inox multiplexes in the four cities.
Apart from this, the channel will also be supporting the film on-air across its key properties like Piddhu The Great (a spoof on cricketer turned commentator Navjot Singh Siddhu) amongst others. The trailers of Ghoom will break on MTV this week, followed by trailers on AXN and Zee Cinema. The music video and a show on the making of the film will start airing sometime next week.
Besides Coca Cola and Inox, MTV has also roped in Nokia and Parle Hide and Seek as associate sponsors and 93.5 Red FM as radio partner.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
