Music and Youth
MTV hatches deal with US mobile service provider Sprint
MUMBAI: MTV and Sprint which claims to be the third-largest wireless carrier in the US have announced an agreement.
This will bring the top MTV Networks’ brands and programming direct to Sprint PCS customers on their multimedia phones, giving them access to comedy, music and much more in the palm of their hand.
From next month Sprint expects to offer its customers access to programming and other short content from some of MTV Networks’ leading cable networks, including Comedy Central, VH1, CMT, Nickelodeon and The N.
The agreement expands the line-up of multimedia channel offerings available via the Sprint PCS Vision Multimedia Services. All of the Sprint multimedia channel offerings are available on the Nationwide Sprint PCS Network (CDMA 1XRTT).
MTV senior VP digital music and media Jason Hirschhorn said, “The relationship each MTV Networks channel has with its audience is very unique, so we’re highly focused on making sure our mobile content is equally unique – and available to all of our audiences wherever they are across multiple platforms. As we continue extending the distribution of our successful mobile video franchises, we are constantly reminded that consumers will go to the brands they love to customize their wireless experience. In a way, it’s kind of like Pimp My Phone.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
