GECs
MTV coordinates globally for reality ‘D-Tour’
MUMBAI: The flood of reality-based or celebrity-driven offerings continue. Reality-heavy MTV is all set to premier its new series D-Tour, a travel-cum-reality programme.
The show is the outcome of five MTV teams from across the world coming together with the purpose of increasing interaction within the global MTV fraternity.
Says MTV Network India executive producer (production) Kartik Chintamani, “Since reality is a rage among the youth, it sits very comfortably on the MTV platform. Moreover, D-Tour is to a great extent shot in India (Mumbai and Rajasthan).”
The six-episode D-Tour will air only on MTV and not on sibling Vh1. The reality based show is a collaborative effort of various MTV arms in many countries, which has been conceptualized and co-ordinated by the US-based MTV International.
MTV channels in Latin America and also rest of Asia are set to premier D-Tour. The show centres around five women, from Japan, India, Brazil, Argentina, and Hong Kong, who travel across Asia.
According to a media report, the show premiered on 4 may on MTV Japan. The show opens on MTV Brasil and MTV Latin America (South) on 9 May and MTV Latin America North on 15 May 15. The sceduled premiere on MTV India and MTV Southeast Asia is 15 May.
In the series, the women’s escapades include a Bollywood fight set, a haunted Indian village, an all-night beach party in Thailand and a sumo camp in Japan.
MTV India has showcased many such shows that are shot abroad and this list includes World Chart Express – South Africa, Style Check and Desi Raj- Europe.
At present, the music channel airs Motoalert, which is an existing Pan-Asian show. “We would definitely looking at more shows which are large in scale and pan-asian/international in context, ” Chintamani adds.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
