GECs
MTV celebrates the Asli Roadie spirit of Mumbai Police, distributes raincoats
Mumbai: Viacom18’s youth, music, and English entertainment (YME) cluster MTV has donated 1,000 raincoats to the Mumbai Police on the anvil of monsoons.
The initiative recognises the spirit of ‘Asli Roadie’, personified by the Mumbai Police while keeping the city of dreams unencumbered by challenges, including those of the rainy season.
The high-quality protective raincoats provided by MTV and created by Yashlok Welfare Foundation, are created by marginalised sections of society such as the unemployed youth, women, rural population, and differently-abled individuals.
As MTV Roadies journey in South Africa, India’s biggest genre-defining adventure reality show nears its grand conclusion, the brand celebrated the quintessential Roadie code of indomitable resolve, pluck and fellowship demonstrated by the Mumbai Police in safeguarding its citizens.
Viacom18 youth, music, and English entertainment head Anshul Ailawadi said, “An ‘Asli Roadie’ is not just defined by adventure, but also a spirit of compassion and camaraderie to take everyone along on the journey. This is embodied by Mumbai Police every day. As they brave the monsoons yet again, this is our token of gratitude for their ceaseless commitment towards keeping the city safe.”
Speaking about the initiative, superstar, philanthropist and the host of MTV Roadies – Journey in South Africa Sonu Sood said, “I have the utmost respect for our Mumbai Police and thank them for their extraordinary hard work, which makes our ordinary lives safe. This contribution of a thousand raincoats from MTV Roadies is our way of saluting them and further equipping them for their duties.”
The latest power-packed season of the show, Infinix Smartphones MTV Roadies journey in South Africa, co-powered by CoinSwitch, Paree Sanitary Pads, Leverage Edu, and Lakmé Sun Expert is all set to pit the best of the best in its thrilling grand finale on 10 July at 7 p.m.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
