Music and Youth
MTV bolsters its programming amidst lockdown with originals
MUMBAI: Over a month into the lockdown, social distancing has become a way of life across the country. As the youth are adhering to the lockdown way of life, they are consuming more content and are craving for fresh shows on television and digital media to keep themselves entertained. Understanding this need gap, MTV promises to make lockdown weekends more entertaining with power-packed original content. Starting 2 May, every Saturday and Sunday, MTV brings an innovative twist to its flagship properties with CMTV Roadies LIVE Audition, MTV Hustle From Home and MTV Ace Quarantine. Amidst a lockdown on shoots, these shows have been created innovatively to build interactivity and amp up the entertainment quotient.
Commenting on MTV’s innovative content line-up, Voot Select head, Viacom18 Youth, Music and English Entertainment head Ferzad Palia said: “MTV is the leader when it comes to original concepts for youth entertainment. Amidst the lockdown, we adapted quickly to keep our viewers connected with their favorite stars on social media. The success of these initiatives prompted us to explore digitally shot unscripted content for TV as well, thus giving rise to properties like MTV Roadies LIVE Audition, MTV Hustle from Home, and MTV Ace Quarantine. Keeping in line with the viewing preferences of our young audience, this fresh programming every weekend is an effort to create an engaging television experience for our fans and bridge the gap for new content on TV.”
Roadies auditions are thrilling. More so, when it’s done virtually. In its 17th season, India’s longest-running adventure reality show has created history with the first-ever LIVE auditions on social media. Post levels of challenges and interview rounds on the Facebook page of MTV Roadies, one deserving contestant will win the ultimate opportunity to battle it out on the final journey. Some of the best moments of OPPO MTV Roadies Revolution co- powered by Castrol POWER1, Alo Fruit Juice, and Manforce, will be aired on the channel as an episode every Saturday starting 2 May at 7 PM.
MTV Hustle from Home is a unique six-part series where the best from the world of rap will come together to jam from their homes. Starting 3 May, every Sunday at 7 PM only on MTV, this series will bring the best of hip-hop for the audience and offer a musical treat. Stalwarts Raftaar and Raja Kumari will join in the show to share their insights on writing, composing the right beat, and arranging a song. Hosted by VJ Gaelyn Mendonca, the series will also see popular artists of MTV Hustle S1 such as M Zee Bella, RCR, EPR, Agsy, Void, and Shloka indulge in fun rhythmic banters and create an upbeat musical experience. This series is MTV’s heartfelt salute to all superheroes- doctors, nurses, police, and other essential service providers, who are at the forefront, battling these trying times.
Adding up to the quirk and drama, MTV Ace Quarantine, which will launch next month will encourage participation from around the country. The contestants will be given tasks that will revolve around how they’re ‘acing the quarantine’ at home. Hosted by MTV Ace of Space fame Varun Sood and Divya Agarwal, the tasks will be open to public for voting. The most entertaining contestant will be titled as the winner and gratified by MTV.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
