GECs
MTV Australia gives viewers the chance to host shows
MUMBAI: MTV has announced a first in an attempt to get closer to viewers. In Australia and New Zealand the channel will for the first time in any territory hand over half an hour of air time to its viewers.
Unlike other on demand type shows the My MTV initiative the broadcaster says will go further than just broadcasting what the viewer wants. It will give the viewer the opportunity to call the shots in their very own 30 minutes.
Not only do they get to play with the MTV library but they will also get to choose everything from the theme, the content, the look and feel. They get to host a show for half an hour.
Viewers are invited to register on line at www.mtv.com.au/mymtv and in 50 words or less describe what they would do with their 30 minutes of MTV. Viewers can register for series 1 before 26 November.
A My MTV Marathon will be featured on 31 December 2006 with the first block to air from 10 am till 3 pm and the second block to follow from 7 pm -12 pm
Each half hour show will then be shown again separately on My MTV Wednesdays and Saturdays from 3 January 2007 at 5.30 pm.
MTV notes that viewers can choose what they want to do. It can range from playing back to back to clips of Pimp My Ride to compiling what iones feels are the best and bitchiest moments from Laguna Beach or My Super Sweet 16 or maybe seeing the host of Jackass Johnny Knoxville getting hit in the crown jewels non-stop for 30 minutes.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
