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MSI unveils MSI Creator Awards 2024
Mumbai: MSI, the computing manufacturer in gaming, creator, and business laptops, has unveiled the highly anticipated MSI Creator Awards 2024, marking the fifth consecutive year of this premier platform dedicated to celebrating the ingenuity and innovation of creators worldwide. Under the inspiring theme of “A Fusion of Art and Technology,” the competition serves as a testament to the seamless integration of technology and artistic expression. Submissions will be accepted from now until 11 August 2024.
This year, the MSI Creator Awards will showcase four captivating categories: graphic design, animation, film, and AI-generated works. The graphic design, animation, and film categories will be evaluated by esteemed industry professionals, while the AI-generated works category will be selected mainly by public voting. With a total prize pool exceeding $60,000, this is a chance for all creators to showcase talent and claim a share of the rewards.
Participants competing for top honors in graphic design, animation, and film have a chance to win an impressive prize package worth over $50,000. This includes a substantial cash prize, state-of-the-art MSI laptops tailored for content creation, and a one-year subscription to Adobe Creative Cloud. Additionally, winners will gain unparalleled exposure across MSI’s digital platforms, presenting them with potential collaborations for future projects.
The AI-generated works category allows creators to embody the spirit of “A Fusion of Art and Technology,” highlighting the symbiotic relationship between artistry and technology. Winners in this category will be primarily determined by public voting, reflecting the audience’s appreciation of the innovative and creative use of artificial intelligence in artistic expression. To celebrate these groundbreaking achievements, winners in this category will have the chance to compete for a prize pool exceeding $10,000.
Commenting on the announcement, MSI regional marketing manager – MEA and Pan India Green Lin said, “We are excited to unveil the MSI Creator Awards 2024, dedicated to empowering and spotlighting the next generation of creators worldwide. This year, we’re proud to expand our platform, offering a stage for emerging talents to shine across Graphic Design, Animation, Film, and AI-Generated Works. With an anticipated influx of global participation, we’re set for an extraordinary showcase of innovation and artistic prowess. We can’t wait to witness the groundbreaking entries!”
Recognizing the distinct needs of creators, MSI offers a diverse range of Studio laptops meticulously crafted to elevate the creative process and tailored to provide an unparalleled boost and optimize the creative process for a seamless experience.
Furthermore, with the groundbreaking MSI AI-Artist, a generative AI software that can create images directly by typing prompts or using picture references, creators can easily unleash their imagination. The MSI AI Artist works purely offline, ensuring a safe and efficient workflow and empowering users to streamline their ideas and generate stunning visuals effortlessly.
Open to creators worldwide, submissions will be accepted from now until 11 August 2024.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
