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MRUCI elects Shashi Sinha as chairman, Shailesh Gupta as VC
Mumbai: Mediabrands India CEO Shashi Sinha and Jagran Prakashan director Shailesh Gupta have been unanimously elected as chairman and vice-chairman of Media Research Users Council India (MRUCI), respectively, for the year 2021-22. The announcement was made at MRUCI’s board meeting which was held shortly after its AGM.
Sinha takes up the baton from Sakal Media Group chairman Pratap Pawar, who served as MRUCI’s chairman for two consecutive terms – from 2019-20 and 2020-21.
While passing the baton, Pawar thanked all the board members and stakeholders and congratulated Sinha and the new board members. “We faced some challenging times due to the global pandemic, but I am glad we are soon returning to normalcy. With the change in name from Media Research Users Council (MRUC) to Media Research Users Council India (MRUCI), and the modification of IRS questionnaire, we will not only further boost our national stature and representation, but also successfully meet the fast-evolving needs and expectations of our stakeholders,” he said.
New members have also been appointed to the board of governors:
1. Sakal Media Group, chairman, Pratap Pawar.
2. ABP Pvt Ltd, CEO, Dhruba Mukherjee.
3. MM Publications, executive editor & director, Jayant Mammen Mathew.
Sinha is actively involved in various industry bodies such as the Advertising Standards Council of India (ASCI), the Advertising Agencies Association of India (AAAI), Audit Bureau of Circulation (ABC), The Ad Club, Broadcast Audience Research Council India (BARC). He is an alumnus of IIT Kanpur and IIM Bangalore. An industry veteran with over 30 years of experience, where he has built a highly awarded team of professionals and organisations that today form the country’s leading media network.
Sinha in his vote of thanks said, “I thank Pawar for his selfless leadership and valuable guidance, especially in these unprecedented times. MRUCI has long played a very crucial role in providing the industry with reliable, robust and realistic data, and now more than ever, the industry looks toward us to meet their expectations in maintaining and propagating the highest possible standards of integrity, fairness, and reliability in media research. As our Country slowly resumes to normalcy, our priority will be to begin the IRS fieldwork at the soonest, in consideration with the ground realities.”
Over the last 25 years, Jagran’s Gupta has provided a new dimension to Jagran’s marketing strategy and has been at the heart of driving transformational change at the Jagran group.
He held several positions at leading industry bodies – elected as the youngest member of the managing committee of the Audit Bureau of Circulation for the year 2004-05, he was ABC chairman in 2012-13 and chairman of INS during 2019-20.
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Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
