News Broadcasting
MPA & STVF announces knowledge exchange forum at STVF in Shanghai
MUMBAI: Media Partners Asia (MPA) and Shanghai TV Festival (STVF) announced a partnership to collaborate on the first ever knowledge exchange forum at the STVF in Shanghai on 10 June.
China & the Global Video Opportunity Forum unites leaders from TV and digital video industries in China, Asia Pacific, Europe and North America.
The exclusive thought leadership forum sets the stage for a cultural exchange between domestic and international media players and provides a unique networking platform for attendees.
MPA Business Development vice president Reagan Chan said, “We are pleased to partner with Shanghai TV Festival and co-host this ground breaking forum, sharing perspectives and partnerships across the world’s leading media and entertainment markets.”
STVF managing director Wenxia Fu said, “STVF is one of the most important platforms in Asia’s television industry for international cultural exchange and collaboration. Established in 1986, this year’s festival will be its 22 edition. We are thrilled to partner with MPA, Asia’s leading research and consulting company to bring us closer to our international counterparts for an unmatched knowledge sharing opportunity.”
China’s TV and digital video markets lead in Asia Pacific, generating revenue of approximately US$50 billion, according to MPA, which could grow to more than US$75 billion by 2021, making content creation, production and distribution a vital part of China’s world leading media and entertainment ecosystem.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
