Applications
Mowies optimises its workflow with Harmonic’s VOS Cloud Streaming SaaS
MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering.
The VOS360 SaaS provides Mowies with an easy-to-use, end-to-end solution for media processing and delivery, optimising bandwidth usage and enabling an exceptional viewing experience for viewers.
"As a recent entrant to the streaming market, Mowies is growing rapidly as more creators and users come on board every day. Harmonic's VOS360 SaaS gives us the ability to scale based on our growing viewership, without requiring investments in infrastructure. Thanks to Harmonic, we have a streamlined solution from source to screen, and we can confidently keep adding new content and gaining much-needed visibility for content creators," said Mowies CEO Alejo Arango.
Harmonic's VOS360 SaaS supports the entire streaming workflow from ingest to delivery, allowing simpler on-demand streaming with easy control through a rich API. Mowies has improved the streaming quality and lowered overall streaming costs with Harmonic's EyeQ, an AI-based encoding technology on the VOS360 platform. EyeQ encoding reduces Mowies' storage and CDN requirements by up to 50 per cent compared with traditional encoding methods. Harmonic's worldwide team of DevOps experts provides 24/7 monitoring and assistance to ensure the highest service availability for Mowies at all times.
Harmonic vice president – sales and marketing (Latin America) Alvaro Martin said, "Mowies required a fast time-to-market, and that's an area where the VOS360 platform really shines. With its flexible cloud-based architecture, the VOS360 platform was up and running in weeks. With the VOS360 solution powering their streaming workflow, Mowies can deliver content from independent content creators and Hollywood filmmakers via a single, end-to-end platform, reducing their operating costs and decreasing complexity."
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
