Movie Channels
Movies Now teams up with Narain Karthikeyan
MUMBAI: India’s first formula 1 driver, Narain Karthikeyan has come on-board with Movies Now to actively promote the Indian television premiere of Rush on the channel. The racer was in awe of the gripping storyline and a stellar cast featuring Chris Hemsworth, Daniel Bruhl and Olivia Wilde of Rush.
Speaking on his association with Movies Now Narain Karthikeyan said “It is amazing to see how well the movie Rush portrays the on and off-track lives of Niki Lauda and James Hunt. There is a lot to take back – from motivation, sheer grit and determination to the extent to which racing drivers and sportsmen are ready to go to when it comes to a rivalry. Apart from enjoying the skills and techniques of two of the most talented F1 drivers of the era, Rush is an inspiring watch”
Movies Now English entertainment marketing head Shantanu Gangane commented, “We could not have found a better fit than Narain to promote the Indian Television premiere of Rush. It’s one of our tent pole properties on the channel and we are leaving no stone unturned in garnering the desired viewership. The movie is not only inspirational but also a life-like re-creation of the legendary 1970s Formula 1 rivalry. With Narain on board, we are certain that we will be able to create that stir.”
Leveraging his enthusiasm for the movie, Narain Karthikeyan will be an integral part of the print and digital activations that have been planned. Having won over 25 awards nominations for its cutting-edge filmmaking, outstanding performances and incredible racing stunts, Rush revolves around the greatest sports rivalry the world has seen – Niki Lauda versus James Hunt.
Rush premieres on Movies Now on Sunday 28 September at 1 pm and 9 pm.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
