Hollywood
Movies Now joins hand with Romedy Now this Valentine’s
MUMBAI: This Valentine’s, Twitterati celebrated as two popular television channels brought the house down with the most innovative digital activity ever!
In a first of its kind initiative, Movies Now flirted with Romedy Now and made it the most memorable Valentine’s Day for the twitter community who joined in the conversation to make sure Romedy NOW accepts the date.
It all started at 10:30 am on February 14 when MOVIES NOW was seen making a move on Romedy NOW, who seemed a bit reticent initially, but finally agreed to go on a date with MOVIES NOW – only after MOVIES NOW pulled out all the moves to get Romedy NOW to #BeMyValentine.
The two channels used dialogues from iconic movies and series to make the conversation an extraordinary one for all Twitterati. The conversation involved the followers of both brands to support them in their responses to each other, which enriched the exchange even more!
The unique activity was conceptualized by MOVIES NOW’s digital agency Carpe Diem and executed by agencies of both brands – Carpe Diem and Skarma.
Hollywood
WBD sets April 23 vote on $110bn Paramount Skydance merger
Investor approval key step, but regulators loom over mega media deal
NEW YORK: Warner Bros. Discovery has set April 23 as the date for shareholders to vote on its proposed $110 billion merger with Paramount Skydance, marking a crucial step in one of the biggest media deals in recent years.
The all-cash transaction offers WBD shareholders $31 per share, a hefty 147 per cent premium to its unaffected stock price, signalling strong intent to push the deal across the finish line. The company’s board has unanimously backed the merger and is urging investors to vote in favour.
Even if shareholders give the green light, the deal is far from done. Regulators in the United States and Europe are expected to scrutinise the merger closely, weighing concerns around competition and potential price impacts for consumers.
To keep investors on side, WBD has built in a safety net. If the deal is not completed by September 30, shareholders will receive a quarterly “ticking fee” of $0.25 per share until closure.
The proposed merger would significantly reshape the media landscape, combining the assets of Warner Bros. Discovery with those linked to Paramount Global and Skydance Media. It would also cement the growing influence of David Ellison, who has been steering Skydance’s aggressive expansion strategy.
“The WBD Board has been guided by the singular principle of securing a transaction that maximises the value of our iconic assets and delivers as much certainty as possible to our shareholders,” said Warner Bros. Discovery board chair Samuel A. Di Piazza Jr.. “This historic transaction will expand consumer choice and create new opportunities for creative talent.”
Warner Bros. Discovery chief executive officer David Zaslav added that the company is working closely with its counterpart to close the deal and unlock value for stakeholders.
With investor backing likely but regulatory hurdles ahead, the proposed merger is shaping up to be a defining moment for the global entertainment industry, where scale, content and competition are increasingly intertwined.
