GECs
Monster signs cross platform deal with Viacom Plus
Monster, which claims to be the leading global online careers site and flagship brand of TMP Worldwide, and Viacom Plus, the cross-platform sales and marketing unit of Viacom Inc, have announced an extensive media partnership across multiple platform channels.
The cross-platform deal was created with arnoldMPG, a division of Media Planning Group (MPG) and the media services arm of Arnold Worldwide, Monster’s advertising agency of record.
The partnership will leverage Viacom’s vast broadcast, cable and syndicated television, online and outdoor properties to expand Monster’s overall reach and frequency in connecting with an expansive audience.
Monster claims to have recorded over 43 million unique visits during the month of March 2002. The Monster global network consists of local content and language sites in countries such as India, the United States, UK, Australia, Hong Kong.
The broadcast and cable elements of this partnership involve a powerful combination of CBS, MTV, and VH1, which delivers key audiences for Monster. Interactive displays will appear on MTV and VH1, with the focus being a new innovative promotional campaign for Monster. The promotion includes a contest where participants who submit their resumes to Monster will be eligible to win a “dream job” at CBS, MTV and VH1.
The “dream jobs” include a position as “Executive Producer for a Day” on a CBS sitcom, a co-host role on VH1’s “Top Twenty Countdown,” and a production job at an upcoming MTV event.
Additional exposure for Monster includes exclusive sponsorships on CBS MarketWatch. Monster will be the exclusive sponsor of the show “CBS MarketWatch Weekend,” a weekly syndicated business and financial news show and will have exclusive ownership of “The Monster Report,” a bimonthly show segment dealing with employment and HR issues of the day.
In addition, Monster will develop a co-branded online career center on cbsmarketwatch.com, featuring Monster’s job search, techniques on building a resume and interviewing, and expert career management tips and advice.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
