eNews
Moneycontrol’s 10 crore monthly users highlighted in a print ad
New Delhi: Moneycontrol has launched an ad campaign to announce its record-breaking 10 crore monthly users, solidifying its position as India’s largest financial platform. Moneycontrol is part of the Network 18 group. [NSE: Network18]
In a front-page ad across all editions of The Economic Times, the financial platform announced that 10 crore (100 million) people used Moneycontrol in October 2024. (Source: Google Analytics, October 2024) The ad also showcased the 10 lakh paying subscribers of Moneycontrol Pro, the paid subscription-based service of Moneycontrol. Further, the ad highlighted Moneycontrol’s audience size, which is 30 per cent bigger than its nearest rival, (Source: Comscore MMX Multi-Platform, Business/ Finance News Category, September 2024) while also emphasising 70 lakh monthly active users of Moneycontrol App.
The ad reiterates that Moneycontrol’s unique combination of market data, financial tools, exclusive stock research, combined with in-depth impactful business news, has made it an irresistible proposition.
Moneycontrol continues to expand its footprint in the fintech space with personal loans, fixed deposits, bank account management tools and credit scores, cementing its role as a comprehensive financial ecosystem.
Beyond audience and subscriber milestones, Moneycontrol has also strengthened its user engagement. In September 2024, its page views were almost 40 per cent higher than its nearest competitor, according to Comscore. Its time-spent was also the highest in the sector at 407.48 million minutes during the month.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
