News Broadcasting
Mona Jain to join ABP Network as president of revenue growth
MUMBAI: ABP Network has announced the appointment of Mona Jain as its new president of revenue growth and business development. Mona brings a wealth of experience from across the media and advertising landscape, promising a fresh push for the network’s business ambitions.
Before joining ABP, Mona served as chief growth officer at BrandPulse Global, a venture led by Pankaj Krishna. Her career spans decades of leadership roles in top media companies, making her a well-known face in the industry.
Mona’s long stint at Zee Entertainment saw her as executive vice president, heading the Delhi branch and overseeing national clusters including Zee Cafe, Zee Studio, Anmol, Zindagi, Salaam, and Jagran, while driving brand solutions across India. She also led Vivaki Exchange as CEO, establishing alliances with media agencies and shaping campaigns focused on ROI for small and medium advertisers.
Her earlier roles include executive director at Cheil Communications, media director at Mudra, and key positions at JWT and Hindustan Thompson Associates. Across these years, Mona built a reputation for delivering impactful campaigns, forging strategic partnerships, and turning ambitious ideas into measurable results.
At ABP Network, Mona is expected to spearhead revenue growth, forge new business opportunities, and strengthen the network’s market presence. With her track record of transforming businesses and scaling media ventures, her appointment marks an exciting chapter for the network.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
