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‘Mom Tane Nai Samjay’ starring Rashami Desai and Amar Upadhyay all set for Digital Premiere on ShemarooMe

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MUMBAI: There’s a moment in every child’s life when they believe, “Mom just won’t understand.” Her concern feels like interference, her questions like judgments, and her love—too much. But is it really meddling? Or is it just a quiet attempt to protect us from storms we don’t yet see?

Bringing this emotional dilemma to the screen with sincerity and depth is Mom Tane Nai Samjay, a Gujarati film that resonated deeply with audiences during its theatrical run earlier this year. Now, with a powerful ensemble cast including Rashami Desai, Amar Upadhyay, Tejal Vyas, and Hemang Dave, the film is all set to stream on ShemarooMe starting 24 July.

Set against the backdrop of a modern Indian family navigating life in a foreign land, Mom Tane Nai Samjay tells the story of Aashka, portrayed with layered vulnerability by Rashami Desai. Aashka is a devoted mother whose love is unwavering but often misunderstood and undervalued. Her children think she’s interfering. Her husband believes she worries too much. What no one sees is the quiet strength it takes to keep her family together—and the loneliness that grows when her love is taken for granted. It’s only when Aashka chooses to step away that her family finally starts to acknowledge her efforts and the sacrifices she has made for them. Her absence makes them realise the true value of her presence in their lives.

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On the digital premiere of the film, Rashami Desai said, “As an actor, I’ve always chosen scripts that challenge me. When I was offered the role of Aashka, I knew it wasn’t going to be easy. Playing a mother, especially one as layered and emotionally rooted as her, was a bit of a challenge. But I have been wanting to step into a different genre for a while now, and this role gave me that opportunity. A mother, after all, is the glue that holds a family together. Whether in joy or sorrow, through ups and downs—she’s the emotional center. And when a well-educated, progressive woman chooses to become a homemaker, it’s a conscious decision. Priorities shift, but her commitment doesn’t. That’s what defines Aashka—her family is her world.”

She further said, “I feel lucky to have played this character. Aashka’s role is carved with a lot of care and detail. For me, playing a mother, who universally symbolizes selfless love, was an exciting journey for me. Working with our director, Dharmessh Mehta sir, was a wonderful experience, and I’m fortunate to have shared the screen with such talented co-actors. This film is very close to all our hearts, and I believe the audience will connect with the genuine emotions it portrays. I’m happy that it’s premiering on ShemarooMe, a platform known for its rich Gujarati content. So many people have been waiting to watch this film, and I’m glad it’s finally reaching them.”

With emotional depth, relatable family dynamics, and a message that lingers well beyond the final frame, Mom Tane Nai Samjay is a heartfelt reminder that a mother’s love, though often unspoken and misunderstood, is always unconditional.

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Streaming on ShemarooMe from 24th July, the film invites you to reflect, reconnect, and maybe even pick up the phone to say what we so often forget to— “Thank you, Mom.”

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iWorld

Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess

HRX Films expands pact with quirky heist comedy set for production

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MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.

Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.

At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.

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Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”

He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.

Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”

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Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”

The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.

As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.

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