iWorld
MissMalini launches MissMalini Trending
MUMBAI: MissMalini proudly launches MissMalini Trending – a social media news desk at an upscale Juhu outlet. The beloved blog’s first-ever news desk will feature digital influencers and experts in all their glory. The pioneer of Indian lifestyle blogging, MissMalini is a multi-media and multi-platform content portal with more than 10 million unique monthly followers across platforms.
MissMalini founder and creative director Malini Agarwal said “MissMalini is delighted to introduce MissMalini Trending. This platform will feature the favorite digital superstars as today everyone wants to know what superstars wear, whom they date, what they eat, etc. I think these creators have a huge impact on the millennials in the nation. They also face immense pressure to live up to their image. A lot of work goes into keeping up with the perfect image that they put forth on the internet. This platform recognizes their work and motivates them to keep flourishing on social media.”
In today’s world of social media, a digital influencer occupies the space of a Bollywood celebrity. Gaining popularity on platforms such as YouTube, TikTok, and Instagram, they have managed to position themselves as leaders and role models of the internet generation. They have become an integral part of the modern youth culture in India and play a fundamental role in shaping their personalities. This initiative works as a dossier to provide a personal account of all the creators enlisted on the page. The platform acknowledges their work and highlights any new developments and expansions made by them in their respective fields.
Malini Agarwal launched her blog perched on a couch in 2008. Taking the digital world by storm, MissMalini's on the list of leading entertainment portals in India. MissMalini Entertainment supports emerging talent and uplifts fresh content creators. A productive digital space for new-comers, the company dedicates its efforts to guide up-coming influencers through their journey.
An influencer herself, Agarwal has taken several initiatives including Malini's girl tribe to transform social media into a better place. She promotes positivity and spreading joy by eliminating trolls and shaming. Focusing efforts on building the women’s community, she contributes to associations such as the Women Innovation Entrepreneurship Foundation (WIEF) and the women by attending events organized by them. Empowering women and making a difference has always been centric to the celebrated blogger.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
