iWorld
MissMalini launches MissMalini Trending
MUMBAI: MissMalini proudly launches MissMalini Trending – a social media news desk at an upscale Juhu outlet. The beloved blog’s first-ever news desk will feature digital influencers and experts in all their glory. The pioneer of Indian lifestyle blogging, MissMalini is a multi-media and multi-platform content portal with more than 10 million unique monthly followers across platforms.
MissMalini founder and creative director Malini Agarwal said “MissMalini is delighted to introduce MissMalini Trending. This platform will feature the favorite digital superstars as today everyone wants to know what superstars wear, whom they date, what they eat, etc. I think these creators have a huge impact on the millennials in the nation. They also face immense pressure to live up to their image. A lot of work goes into keeping up with the perfect image that they put forth on the internet. This platform recognizes their work and motivates them to keep flourishing on social media.”
In today’s world of social media, a digital influencer occupies the space of a Bollywood celebrity. Gaining popularity on platforms such as YouTube, TikTok, and Instagram, they have managed to position themselves as leaders and role models of the internet generation. They have become an integral part of the modern youth culture in India and play a fundamental role in shaping their personalities. This initiative works as a dossier to provide a personal account of all the creators enlisted on the page. The platform acknowledges their work and highlights any new developments and expansions made by them in their respective fields.
Malini Agarwal launched her blog perched on a couch in 2008. Taking the digital world by storm, MissMalini's on the list of leading entertainment portals in India. MissMalini Entertainment supports emerging talent and uplifts fresh content creators. A productive digital space for new-comers, the company dedicates its efforts to guide up-coming influencers through their journey.
An influencer herself, Agarwal has taken several initiatives including Malini's girl tribe to transform social media into a better place. She promotes positivity and spreading joy by eliminating trolls and shaming. Focusing efforts on building the women’s community, she contributes to associations such as the Women Innovation Entrepreneurship Foundation (WIEF) and the women by attending events organized by them. Empowering women and making a difference has always been centric to the celebrated blogger.
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
