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Mirchi’s Onam extravaganza, Colouronam, welcomes artists to the radio

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Mumbai: Mirchi, India’s no-one city-centric music and entertainment company, is excited to launch an Onam-special initiative called Colouronam, spanning across Kochi, Kozhikode, and Trivandrum. Mirchi is all set to fill the airwaves with Onam festivities, bringing forth joy, entertainment, and a touch of celebrity flair to its listeners. Throughout the festive season, for five days, renowned Malayali singers, actors, and chefs will grace the Mirchi studios as guest RJs, known as StaRJs, offering a week fueled with unparalleled entertainment.

Mirchi has partnered with various celebrities, including music director Hesham Abdul Wahab, actress Annu Anthony, actor Gokul Suresh, chef Pillai, MP Hibi Eden, and popular designer Stephy Xavier to craft a truly memorable festive experience for Malayalis. These StaRJs will take the reins of Mirchi’s morning shows as RJs and delve into various themes that resonate with the essence of Onam. Throughout the week, listeners can look forward to engaging discussions on topics including Onam memories, delicious Onam delicacies, traditional attire, the evolution of Onam celebrations, and the timeless melodies of Onam songs.

The festive spirit will also reach the listeners, with on-air giveaways including stylish clothes and coveted movie tickets. Additionally, Mirchi’s RJs will actively engage with the audience through Onam-themed reels on Instagram, further intensifying the excitement across social media platforms. Mirchi is all set to release an original song titled Onamaayi. This exclusive track will be unveiled on-air on 24 August.

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ENIL, Mirchi business director Tamil Nadu & Kerala Ajith U said, “This Onam, Mirchi is embracing the joy, unity, and cultural richness that Onam embodies through its initiative – Colouronam. We are thrilled to have the captivating voices of everyone’s favourite StaRJs infusing the airwaves with their unique charisma and enthusiasm. Through this initiative, we aim to create an unparalleled festive experience for our listeners in Kochi, Trivandrum, and Kozhikode.”

Sharing his Onam favourites, Gokul Suresh, said, “My fondest memory is celebrating Onam in Guruvayoor when we filmed an Onam song that time; for me, the highlight and favourite part of the Onam is payasam.”

For more updates and to be a part of Mirchi’s vibrant Onam celebrations, tune in to Mirchi 104 and follow mirchimalayalam for exclusive content. 

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iWorld

What SMS letters G, T, S and P mean and how they help spot scams

Small alphabet tags on messages reveal whether texts are government or ads.

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SMS letters

MUMBAI: Sometimes the smallest letter in a message can be the biggest clue. In an age where smartphone users receive dozens of alerts every day, the tiny alphabet appearing at the end of many SMS messages can reveal whether a text is official, transactional, service related or simply promotional. Understanding these tags can help users quickly identify legitimate messages and stay alert to potential scams.

Under telecom regulations in India, SMS senders are required to categorise messages based on their purpose. As a result, many texts end with a single letter that indicates the type of communication being sent.

If an SMS ends with the letter G, it typically means the message has been sent by a government authority. These alerts may include information about public services, government schemes, safety advisories or emergency notifications such as natural disaster warnings.

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A message ending with the letter T signals a transactional SMS. These are usually sent by banks, financial institutions or digital services to confirm activities such as payments, account updates or one time passwords (OTPs).

The letter S represents a service related message. These notifications commonly come from companies and online platforms providing updates about services or orders. For instance, e commerce platforms like Amazon or Flipkart often send delivery updates and order confirmations that end with the letter S.

Meanwhile, SMS messages ending with the letter P are promotional in nature. These texts are typically marketing communications sent by businesses advertising products, offers or services such as education programmes, fashion sales or loan schemes.

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Understanding these simple tags can also help users stay cautious about fraudulent messages. Cybersecurity experts note that scam messages often do not follow these regulated formats and may arrive without any category letter at the end.

While the absence of a tag does not automatically mean a message is fraudulent, it can serve as an early warning sign encouraging users to verify the source before clicking links or sharing personal information.

For those who wish to reduce marketing texts altogether, telecom operators also provide Do Not Disturb (DND) options.

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Users of Jio can activate DND through the MyJio app by navigating to the menu, selecting settings and enabling the DND option with preferred filters.

Similarly, subscribers of Airtel and Vi can enable the same feature through their respective mobile apps to block promotional messages.

In a digital world flooded with alerts and notifications, recognising what a single letter means could make the difference between a harmless update and a potential scam.

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