Music and Youth
Mirchi rebrands Mirchi Scribbled to Mirchi Mehfil
Mumbai: Music and entertainment company Mirchi has announced the relaunch of its spoken word and storytelling platform Mirchi Scribbled as Mirchi Mehfil, in a bid to pave the way for the art of the spoken word in mainstream entertainment.
“Mirchi will now not only showcase a variety of storytelling art forms across India but also provide a platform to emerging and established storytellers and spoken word artists,” it said in a statement on Tuesday.
With more than five million views and 53 million impressions, Mirchi Scribbled showcased exceptional talent from the performance poetry community that resonated with the Indian audience. Mirchi Mehfil, to be hosted on YouTube and Instagram, aims to tap into a wider audience set with diverse content across shayari, poems, spoken word and storytelling through live performances, on-ground and online events, open mics, curated shows, podcasts, and other formats, said the company.
“Mirchi always strives to provide entertainment through its multi-platform and multi-format content hub, thereby enabling and creating an ecosystem for talented individuals across art forms,” said Mirchi MD and CEO Prashant Panday. “Through Mirchi Scribbled we have built a large community of spoken word artists with a huge, ever-growing subscriber base. Through this property, we aim to build a platform for budding niche artists and amplify their voice in mainstream entertainment.”
The brand marked the relaunch at Mirchi Studios, Mumbai with a power-packed line-up of performances by artists like Divy Sharma, Harsha Agrawal, Arti Jain, and Parth Vasani, giving consumers a sneak peek into the content that will be available on the relaunched platform. Hosted by RJ Tashi, the event saw the unveiling of Mirchi Mehfil’s logo in the presence of eminent Bollywood lyricist and poet Manoj Muntashir.
“Mirchi Mehfil is indeed a wonderful initiative, especially for artists in smaller towns who don’t have access to platforms,” said Muntashir. “With the extensive reach that Mirchi brings to the table and its connection with a wide audience base, Mirchi Mehfil will prove to be a boon for artists and literature enthusiasts across the country.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
