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Mipcom Online Plus attracts sizeable Indian presence

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MUMBAI: Mipcom began its virtual edition of the annual content syndication get together on 12 October. Titled Mipcom Online+, it is based on a high end artificial intelligence driven platform called Grip, developed by a sister tech firm under Relx group, of which organiser Reed Midem is a part.

The virtual exhibition has proved to be a smash hit with more than 6,000 professionals – including 800 virtual exhibitors and 26 country pavilions – and 2,200 buyers participating virtually from 100 countries.

Reed Midem was initially considering to run both digital and physical versions in Cannes like it has done for decades, but dropped the idea because of the continuing Covid2019 menace. It pivoted quickly and, over a month, attracted sizable participation – probably the most by a trading market in its online avatar in 2020.

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“We are very pleased to be receiving strong support from the industry which is quite excited about meeting online in the current international environment when meeting in person from around the world is not yet possible,” said Reed Midem TV division director Laurine Garaude. “We are, of course, sad not to be meeting in Cannes for the 36th Mipcom. But we are also excited about the new Mipcom experience that we are creating online.”

Mipcom Online Plus has attracted several initiatives and partners such as Korea Country of Honour, A&E Networks, Nippon TV, Sony and Televisa.

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The highlight of this year’s edition is the continued presence from the Services Export Promotion Council (SEPC) virtual pavilion, with more than 12 companies coming under its umbrella and taking advantage of the cost benefits it offers.

“Mipcom is one of the important markets we have identified to help push Indian entertainment exports,” says SEPC chairman Manek Dawar. “We wanted to be aggressive, but we will wait for next year’s edition in Cannes and really fire on all cylinders.”

SEPC has roped in content export veteran Hirachand Dand to spearhead its entertainment division. The online SEPC initiative is being headed by SEPC deputy director general Abhay Sinha.

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Overall, more than 70 executives from India’s media and entertainment sector – covering TV, TV production, animation, distributors of TV shows and films, dubbing services – are taking part in Mipcom Week which is slated to end on 16 October. However, the platform will be open for screenings, virtual meetings, networking and matchmaking till 17 November.

“I am really delighted with the India presence at Mipcom Online Plus,” says India, Pakistan, Sri Lanka, Bangladesh representative Anil Wanvari. “Content syndication and trading has been at a low because of Covid2019. For many companies it is a crucial revenue stream. I am really hoping the next few days and weeks will help kickstart this engine for India’s content folks.”

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Event Coverage

Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026

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MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.

Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.

A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.

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                                              Glimpses of Anime India Mumbai edition

Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.

Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”

“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.

The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.

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Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.

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