News Broadcasting
Mint finds new partner in Bloomberg UTV as content marriage with CNBC-TV18 ends
MUMBAI: Bloomberg UTV and Mint have entered into a strategic content alliance, indicating that new marriages are taking place between the television and print mediums.
The new alliance marks the end of English business newspaper Mint‘s content relationship with the leading business television network CNBC-TV18.
As per the fresh deal, Bloomberg UTV and Mint will share content with each other on a daily basis, and undertake various joint editorial initiatives through the year.
Bloomberg UTV business head Deepak Lamba clarified that as the partnership with Mint is on exclusive beasis, Mint’s earlier content partnership with CNBC-TV18 stands null and void.
In March 2009, Mint had entered into a content deal with CNBC-TV18.
Lamba said that it was natural for both the brands to come together. “It gives us a print medium while Mint gets a television medium to present their stories,” Lamba said.
Under the new partnership, Mint will produce news and lifestyle related weekly television shows, which will be aired exclusively on Bloomberg UTV.
Bloomberg UTV will also feature important news and analyses from Mint every day and every issue of Mint will carry relevant news related stories from Bloomberg UTV.
Said Lamba, “The brand essence of both Mint and Bloomberg UTV have been based on cutting these confusion multipliers and getting straight to the information – clear and usable.”
Mint positions its brand as ‘Refreshing Clarity in Business‘, while Bloomberg UTV had last year changed its look to make it ‘Blunt. And Sharp‘.
Mint editor R Sukumar said, “At Mint, we have always focused on delivering clarity in business news to our readers. Our partnership with Bloomberg UTV will further enhance our offering, and give us an additional platform to showcase our content.”
Bloomberg UTV editor Vivek Law added, “This partnership will bring together the best minds in Indian business journalism, and we look forward to delivering compelling content that will serve the needs of country’s top decision-makers.”
However, this partnership will have no bearing on Mint’s existing association with The Wall Street Journal and Bloomberg UTV’s partnership with Bloomberg.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
