News Broadcasting
Mint finds new partner in Bloomberg UTV as content marriage with CNBC-TV18 ends
MUMBAI: Bloomberg UTV and Mint have entered into a strategic content alliance, indicating that new marriages are taking place between the television and print mediums.
The new alliance marks the end of English business newspaper Mint‘s content relationship with the leading business television network CNBC-TV18.
As per the fresh deal, Bloomberg UTV and Mint will share content with each other on a daily basis, and undertake various joint editorial initiatives through the year.
Bloomberg UTV business head Deepak Lamba clarified that as the partnership with Mint is on exclusive beasis, Mint’s earlier content partnership with CNBC-TV18 stands null and void.
In March 2009, Mint had entered into a content deal with CNBC-TV18.
Lamba said that it was natural for both the brands to come together. “It gives us a print medium while Mint gets a television medium to present their stories,” Lamba said.
Under the new partnership, Mint will produce news and lifestyle related weekly television shows, which will be aired exclusively on Bloomberg UTV.
Bloomberg UTV will also feature important news and analyses from Mint every day and every issue of Mint will carry relevant news related stories from Bloomberg UTV.
Said Lamba, “The brand essence of both Mint and Bloomberg UTV have been based on cutting these confusion multipliers and getting straight to the information – clear and usable.”
Mint positions its brand as ‘Refreshing Clarity in Business‘, while Bloomberg UTV had last year changed its look to make it ‘Blunt. And Sharp‘.
Mint editor R Sukumar said, “At Mint, we have always focused on delivering clarity in business news to our readers. Our partnership with Bloomberg UTV will further enhance our offering, and give us an additional platform to showcase our content.”
Bloomberg UTV editor Vivek Law added, “This partnership will bring together the best minds in Indian business journalism, and we look forward to delivering compelling content that will serve the needs of country’s top decision-makers.”
However, this partnership will have no bearing on Mint’s existing association with The Wall Street Journal and Bloomberg UTV’s partnership with Bloomberg.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
