News Broadcasting
Mini Mathur to host Pogo Amazing Kids Awards ’06
MUMBAI: The third edition of the Pogo Amazing Kids Awards 2006 is all set to rock with television anchor/VJ Mini Mathur on board for 19 new episodes.
Turner International India Vice President Advertising Sales and Networks India and South Asia Monica Tata said, “We are extremely happy to introduce Mini as the new face for Pogo Amazing Kids Awards 2006. Mini is a popular television anchor and we are confident that she will do complete justice to the new, serialised format of Pogo Amazing Kids Awards 2006. A mom herself, Mini would be the best person to interact with the participants and their parents and also share a comfort level with them as they face the camera.”
Mini Mathur with Rob (left), Chinu (right) and Niall on Pogo Amazing Kids Awards ’06
Enthused about her venture in the kids’ genre for the first time, Mini Mathur says, “I am really excited to be part of Pogo Amazing Kids Awards 2006. Though I have anchored a lot of shows on television, this one demands dealing with young hearts and their emotions. Pogo is doing an incredible job by inculcating confidence in these kids and providing them a platform to showcase their talent to the country.”
The Pogo Amazing Kids Awards 2006 research team and jury is in the process of short listing five nominees from each of the eight categories – arts, sports, music, singing, dance, genius, leadership and entertainment. These 40 kids will be profiled as part of the Pogo Amazing Kids Awards 2006 series starting 4 November 2006. This serialised format has been produced by Miditech.
The first eight episodes will feature non-category specific profiling of the 40 nominees, followed by a complete recap in the ninth episode. The next eight episodes will have three finalists in each category vying for the top prize by impressing the jury, viewers and thereby getting their votes. At this stage, the jury panel will be there to guide the finalists, spur them on and give them words of advice, while viewers’ votes will play a crucial role in selecting the final eight winners. These will be followed by a grand finale that will reveal the final eight winners of Pogo Amazing Kids Awards 2006, informs an official release.
The winners of the POGO Kids Awards will be felicitated at a gala, in-studio event in Mumbai that will be interspersed with performances. The winners will be awarded with a child benefit policy worth Rs 5 lakhs and to further highlight their talent, the winning kids will get the chance to be on Pogo throughout 2007.
Pogo Amazing Kids Awards 2006 is divided into two sections, Pogo Voice Awards and Pogo Kids Awards. The Pogo Kids Awards segment will recognise exceptional talent and brilliance and reward them for their talents in multiple areas and the Pogo Voice Awards will yet again empower children from all over India to vote for their favourite celebrity icons amongst nominees in various award categories.
Instituted by Pogo in December 2004, the Awards recognise child wonders and reward them for their achievements in multiple areas of excellence such as arts, leadership and sports.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
