DTH
MIH India completes acquisition of bixee.com and pixrat.com
MUMBAI: MIH Web Private Limited (MIH India), the Indian arm of South African media company Naspers has completed the 100 per cent acquisition of Bixee.com and Pixrat.com, adding strategic properties and technology to capitalise on India’s growing Internet market.
In addition to all assets of Bixee.com including technologies, the founders and team of Bixee.com will become a part of MIH India, asserts an official release.
Bixee.com and Pixrat.com are a part of RHR Networks based out of Bangalore and jointly founded by ex-Yahoo employees Rajesh Warrier and Ruban Phukan.
MIH India has already beta launched its networking, blogging and photo sharing web site called ibibo.com. With this acquisition it claims to further strengthen its technology and increase its network of consumer internet properties in India.
MIH India CEO Ashish Kashyap said, “With this acquisition, MIH India has commenced setting up an engineering operation in Bangalore in addition to its HQ at Gurgaon. The team will continue to work on augmenting and further developing Bixee.com and other related technologies and develop other innovative applications for the Indian Internet and Mobile space.”
“This acquisition is clearly in line with MIH India’s objective of bottom up building, investing and acquiring internet companies in the Indian market place,” he added.
Commenting on the acquisition Warrier said, “We are very excited about being a part of MIH India and are looking forward to working closely as our thinking is completely aligned with MIH India’s plans.”
Phukan added, “This relationship adds value to our creation and we are extremely positive about our new association.”
Bixee.com, launched in October 2005, is a vertical search technology and is also India’s first job search engine targeting the Indian market.
Pixrat.com, launched early this year, is a social picture bookmarking website that lets users collect, organise and share pictures from anywhere on the web.
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
