DTH
MIH India completes acquisition of bixee.com and pixrat.com
MUMBAI: MIH Web Private Limited (MIH India), the Indian arm of South African media company Naspers has completed the 100 per cent acquisition of Bixee.com and Pixrat.com, adding strategic properties and technology to capitalise on India’s growing Internet market.
In addition to all assets of Bixee.com including technologies, the founders and team of Bixee.com will become a part of MIH India, asserts an official release.
Bixee.com and Pixrat.com are a part of RHR Networks based out of Bangalore and jointly founded by ex-Yahoo employees Rajesh Warrier and Ruban Phukan.
MIH India has already beta launched its networking, blogging and photo sharing web site called ibibo.com. With this acquisition it claims to further strengthen its technology and increase its network of consumer internet properties in India.
MIH India CEO Ashish Kashyap said, “With this acquisition, MIH India has commenced setting up an engineering operation in Bangalore in addition to its HQ at Gurgaon. The team will continue to work on augmenting and further developing Bixee.com and other related technologies and develop other innovative applications for the Indian Internet and Mobile space.”
“This acquisition is clearly in line with MIH India’s objective of bottom up building, investing and acquiring internet companies in the Indian market place,” he added.
Commenting on the acquisition Warrier said, “We are very excited about being a part of MIH India and are looking forward to working closely as our thinking is completely aligned with MIH India’s plans.”
Phukan added, “This relationship adds value to our creation and we are extremely positive about our new association.”
Bixee.com, launched in October 2005, is a vertical search technology and is also India’s first job search engine targeting the Indian market.
Pixrat.com, launched early this year, is a social picture bookmarking website that lets users collect, organise and share pictures from anywhere on the web.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
