News Broadcasting
Miditech gears up for advertising show on BBC World
NEW DELHI: Miditech Private Limited is working on a new advertising/marketing show for BBC World. The 13-episode series is expected to go on air by March next year.
Miditech’s chief executive officer Nikhil Alva confirmed the development. “The pilot has already been cleared and we are getting on to the production of the show. The show is going to be about business of advertising. For this, we would be getting in touch with main players of the ad industry. The idea is to provide an insight into major trends and developments,” Alva said.
In comparison to CNBC’s Storyboard, which mainly focuses on emerging news from the advertising industry, the show on BBC will focus on the broadcaster’s perspective.
“Unlike Storyboard, this particular show will focus on advertising at macro-level. We will look at the overview of the advertising business,” Alva said.
On BBC’s plans for the ad show, a Delhi-based senior planning director, said, “From an advertising professional’s perspective, Storyboard is not a serious show. It is interesting but it’s not meant for insiders.”
Talking on the present scenario, the planning director said, “Overall, advertising today is surely reflecting the common man’s tastes. The coverage in media has increased. One has to remember the profile of the channel where the show is being aired and audience it caters so. Shows on advertising definitely have niche audience and the move (by BBC) is in tune with the growing importance of advertising.”
Alva’s Miditech has some other interesting projects in store. Alva said, “Science of India is expected to go on air on DD International in January. The 13-part series showcases Indian science and is divided into four sections – general science, medicine, architecture and art. Other shows include Off the Beaten Path, 26-episode travel series, focusing completely on India.”
On operations front, Alva is moving his base to Mumbai while his brother Niret, president of Miditech, will remain in Delhi. “Mumbai is the hub of activity and we get more projects from general entertainment channels there,” said Alva, who refused to reveal the names of the new projects.
The production house, which has got offices in Delhi, Mumbai and Bangalore, has also launched its Singapore office.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
