Kids
Middle East broadcaster Orbit adds Turner’s kids channel Boomerang to its offerings
MUMBAI: Middle East broadcaster The Orbit Satellite and Radio Network has added Turner’s channel Boomerang to its complement of family entertainment packages.
Boomerang is an animation channel and can be enjoyed by all Mega, Prime and Kids package subscribers across the Middle East and North Africa.
Predominantly aimed at 4 – 9 year olds, Boomerang is dedicated to some of the best-loved classic cartoons ever made, including Top Cat, Bugs Bunny, Wacky Races, Captain Caveman, The Hair Bear Bunch and Penelope Pitstop, among others.
TBS senior VP and MD Middle East Ron Ciccone said: “This deal is fantastic news for both companies and all subscribers. Cartoon Network is already extremely popular with Orbit viewers and the launch of Boomerang means we can offer something to all cartoon lovers throughout this region. Boomerang is a wonderful channel with appeal for all ages, an enormous range of cartoons and it’s a great place for people to go when they want to relax and laugh.
“Our increased presence on Orbit will provide us with a great vehicle to build our profile in this key business market and we are looking forward to strengthening our relationship with Orbit and the offerings to their subscribers over the coming months.”
Orbit senior VP western programming and creative services Khulud Abu-Homos said, “Looking through the Boomerang schedule is like taking a walk down memory lane for many of us who enjoyed shows like the Flintstones and Tom & Jerry when we were kids. As the saying goes, ‘history repeats itself’ and in the spirit of the action of a boomerang, the real excitement of the channel is that its programmes have come back again, retaining all of their freshness and appeal for the next generation.”
Orbit positions itself as world’s first fully digital, multi-channel, multi-lingual pay television platform that broadcasts 33 television channels and 20 music radio stations to the Middle East and North Africa.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
