iWorld
MIB secretary Apurva Chandra visits Tata Play’s technology centre
Mumbai: Ministry Information & Broadcasting (MIB ) secretary Apurva Chandra has visited Tata Play’s technology center in New Delhi to explore how Tata Play is leveraging technology and providing benefits to the end consumers.
While exploring various ideas about technology that can benefit the customers, Chandra spent a considerable time understanding the complexities of a content distribution platform and steps Tata Play is taking to boost Make in India efforts for manufacturing set-top-boxes.
During his visit, the Tata Play team demonstrated to Chandra the complete satellite communication and direct-to-home (DTH) delivery workflow and discussed other topics of mutual interest.
Last year, Tata Play launched the first batch of Make-in-India set-top boxes in association with Technicolor Home and Flextronics. Earlier, Tata Play’s managing director & CEO Harit Nagpal had said that the India made set-top boxes would help generate employment and serve Indian consumers better.
Tata Play has invested in advanced digital infrastructure and partnered with global leaders to provide superior technology. The company has a pan-India footprint of 23 million connections.
iWorld
Imdb launches Dekh Bhais to simplify entertainment discovery
New creator-led series hosted by Rohan Joshi and Aaditya Kulshreshth turns scrolling dilemmas into lively conversations.
MUMBAI: Imdb has decided to end the endless “what to watch” scroll with a double tap of desi banter and smart recommendations. The world’s most popular source for movie, TV, and celebrity information has launched Dekh Bhais, a fresh digital series designed to make entertainment discovery fun, relatable, and effortless. Hosted by popular comedians and content creators Rohan Joshi and Aaditya Kulshreshth (better known as Kullu), the show streams across Imdb’s social channels and transforms everyday viewing confusion into candid, opinion-filled conversations.
Produced by Only Much Louder (OML) in collaboration with Imdb, Dekh Bhais cleverly showcases Imdb’s powerful discovery tools including Advanced Search, Interest pages, trending widgets, curated lists, and personalised recommendations through sharp, culturally resonant discussions.
Each episode features the hosts and a guest diving into personal favourites, pop culture references, genre preferences, and unexpected picks. The conversation culminates in a custom Imdb watchlist tailored to the chat, giving viewers a ready-to-binge lineup of recommendations.
Yaminie Patodia, Head of Imdb India, said, “Choosing what to watch today is more complex than ever. With Dekh Bhais, we explore the powerful intersection of personality-led recommendations and the rich insights available on Imdb. It creates a dynamic and entertaining way to navigate an overwhelming range of choices.”
Rohan Joshi shared: “We’ve all had that moment when we want to watch something but end up spending 20 minutes scrolling and second-guessing. Dekh Bhais is basically that scrolling session brought to life, but louder, more opinionated, and hopefully more useful.”
Kullu added: “IMDb has been a big part of my life since childhood. Our show mirrors how we actually discover films and shows in real life through jokes, debates, nostalgia, and strong opinions but it also shows how Imdb can help you cut through the noise.”
The opening slate explores different viewing moods and genres, with more episodes rolling out in the coming weeks. The series is now streaming on IMDb’s Youtube and Instagram channels, and is also available on Spotify, Apple Podcasts, and Amazon Music.
In a world drowning in content choices, Dekh Bhais arrives as the perfect desi shortcut turning “too many options” into “here’s exactly what you’ll enjoy tonight.” With two sharp comedians at the helm and IMDb’s trusted data in the backseat, finding your next favourite watch has never been this entertaining.
