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I&B Ministry

MIB invites comments on the guidelines of accessibility standards for disability audiences.

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Mumbai: MIB (Ministry of Information and Broadcasting) issued a notification concerning section 29, section 42 of the Rights of Persons with Disabilities Act 2016. MIB asked for comments or feedback from general people on the announcement of a new mandate for content access to persons with disabilities.

Mandate asked the government to take appropriate measures and initiatives for  accessibility for content, films, and universal access for promoting interest and preserving human rights. The government issued guidelines for accessibility standards in the public exhibition of feature films in cinemas for people with hearing and visual impairment.

These guidelines are mandatory for cinema entities and theatres to follow from 10 January 2024. The film which is certified by CBFC ( Central Board of Film Certification) is mandatory to take this measure to promote global accessibility for the content.

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The focus of these guidelines is also on information and assistive devices needed by persons with disabilities to enjoy the content. The effective date is applicable from the date of the notification.

The accessibility feature mandate depends on principles of health, education, human rights, fundamental freedom, availability, advocacy, and affordability. According to the mandate, films must arrange special shows for people with disabilities as prescribed in the notification. This film or content should enclose a subtitle, audio description, captioning, and technical specialties for the betterment of disabled persons.

It is also mandatory for film producers to deliver two sets of films for certification to CBFC, one is for public view and the second is for accessibility features for disabilities. Film exhibitors are also entitled to provision accessibility features to disabilities. As per the mandate, providing a minimum of two pieces of equipment per 200 seats.

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As per the 2011 Census, Out of the total population, 2.21 per cent of the population is disabled out of which 19 per cent persons have vision disability and 19 per cent people with hearing disability in hearing. These new regulations will be inclusive of accessibility for social, and cultural well-being.

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I&B Ministry

Digital radio, D2M tech set to reshape broadcasting and public messaging

Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem

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NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.

According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.

D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.

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At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.

Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.

The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.

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In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.

Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.

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