I&B Ministry
MIB cautions TV channels on ‘misleading’ online gaming ads
KOLKATA: Amid concerns over misleading advertisements on online gaming and fantasy sports, the ministry of information and broadcasting (MIB) has issued advisory to TV channels to follow guidelines issued by the Advertising Standards Council of India (ASCI) on 24 November.
“All broadcasters are advised that the guidelines issued by ASCI are complied with and advertisements broadcast on television adhere to the guidelines of the ASCI. It may also be ensured that advertisements do not promote any activity which is prohibited by statute or law,” MIB stated.
A large number of commercials on online gaming, fantasy sports etc have been appearing on television, MIB noted in the advisory. But those ads appear to be misleading, do not correctly convey to the consumers the financial and other risks associated thereof.
Hence, MIB, along with the ministry of consumer affairs and the ministry of electronics and information technology, convened a stakeholders consultative meeting on 11 November with ASCI, News Broadcasters Association, Indian Broadcasting Foundation, All India Gaming Federation, Federation of Indian Fantasy Sports and the Online Rummy Federation.
After discussions, it was agreed that ASCI would issue appropriate guidelines for the benefit of the advertisers and broadcasters to ensure that the ads are transparent and protect consumers.
According to the recent ASCI guidelines issued on the same, no gaming advertisement may depict any person under the age of 18 years engaged in playing an online game for real money winnings, or suggest that such persons can play these games.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
