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Men tuning into radio more than women: Study
MUMBAI: While the efficacy of radio as a medium for advertisers has long been a talking point of debate in the country one fact has emerged. Men are tuning in more than women. This is one of the findings of the first wave of the research study Indian Listenership Track (ILT) 2004 conducted by Media research Users council and AC Nielsen ORG Marg.
The study for all Secs 12+ conducted from January – March
2004 covered Mumbai and Delhi and covered ten stations including Radio City and Vividh Bharati. The sample size was a little over 8000. Key information in the study includes the penetration of radio sets, where people listen to radio and of course to which stations. In addition the weekly reach of radio was also measured as also was a demographic profile as well as the interaction of radio with the other media.
200 starting points were taken in the cities in order to get heterogeneity. The second wave of the study commenced a couple of months ago. It evolved out of Radio Audience Measurement (Ram). AC Nielsen carried out the research in six rounds last year.
Coming back to the point previously mentioned about radio consumption 30 per cent of female respondents responded to the radio while the figure for men was higher at 37 per cent. Interestingly 67 per cent of all respondents listen everyday. Women however do tune in earlier in the day before 6 am than men. The figure here is 54 per cent versus 40 per cent for men. Overall radio peaks from 8 am to 12 pm. The television does not have a lot of significance here. In the evening however radio’s share goes down.
As far as places of listening was concerned 72 per cent of Delhiites tune in at home while in Mumbai the figure is 80 per cent. The reach potential of FM has grown thrice for Mumbai over the past couple of years while for Delhi it has doubled. In terms of age the listenership for radio is highest for the 15-29 age group at 40.5 per cent. Just 20 per cent of people aged over 50 tune in.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
