Cable TV
McDonald’s and Warner Home Video introduce new live action home entertainment DVDs
MUMBAI: Children will be entertained and inspired to achieve happy active lives as McDonald’s and Warner Home Video (WHV) unveil two live-action home entertainment specials, with McKids Adventures Volume 1: Get Up and Go with Ronald and McKids Adventures Volume 2: Treasure Hunt with Ronald. Both will be available on 15 August 2006 and will be available globally.
Produced in association with Dic Entertainment, the worldwide licensor for the McKids brand, The McKids Adventures DVD specials are part of McDonald’s active lifestyle campaign which promotes physical activity.
In each DVD, Ronald McDonald leads a group of children through various adventures that entertain, engage and inspire while providing opportunities for singing and dancing along the way. Volume 1 and 2 will be sold separately and each will retail at $14.98.
“We are pleased to be able to offer parents high-quality videos that not only educate and entertain children, but also encourage them at an early age to develop an active lifestyle. Ronald McDonald is loved and admired by kids around the world. Children look up to him as a wonderful role model and he’s the ideal personality to star in this DVD series,” said Warner Home Video vice president kids and sports marketing Dorinda Marticorena.
“This new high-energy series is another way that McDonald’s is committed to helping families lead active lifestyles. Ronald McDonald makes it easy for kids to learn how much fun being active can be,” said McDonald’s senior director global marketing Cathy Nemeth.
The DVDs are packed with original music videos which are sure to get kids up on their feet and participating in the fun.
WHV will promote the debut of McKids Adventures Volume 1: Get Up and Go with Ronald and McKids Adventures Volume 2: Treasure Hunt with Ronald with a broad consumer advertising campaign that encompasses national television and print media outlets. McKids Adventures will be trailered on all WHV Kids Summer and Fall DVD releases as well as in select McDonald’s restaurants.
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
