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MAX gets average TVR of 5.2 for ‘K3G’ repeat telecast
MUMBAI: MAX, the premium movies and events channel, has notched up an average Television Rating (TVR) of 5.2 for its blockbuster offering, Kabhi Khushi Kabhie Gham (K3G). The movie was telecast at 8 pm on Sunday, 29 June 2003.
A press release says that K3G on MAX was viewed by 13.6 million individuals across all India TAM markets, and 12 million in all India minus south TAM markets.
MAX business head and executive vice president Rajat Jain was quoted as saying: “With K3G, MAX achieved an average of 5.2 TVRs among all audiences in C&S homes across all India minus the south TAM markets. This translates into a whopping channel share of 28 per cent which was the highest channel share recorded by any C&S channel during Sunday night prime time.”
Jain also points out: “Also, across all India TAM markets, MAX’s channel share was 21 per cent. And across all India TAM markets, the average TVR was 3.8. Considering that this was a repeat telecast of the film, these ratings are a big achievement and, I daresay, is proof that MAX is becoming the homepage of Hindi movie enthusiasts.”
The release adds that among the markets, the highest ratings came from four crucial markets: Gujarat’s towns and cities with a 0.1 to 1 million population delivered 11.4 TVRs, while Mumbai delivered 8.1; and Gujarat’s one million-plus cities delivered 6.1 TVRs, with Kolkata delivering 6 TVRs.
Jain also pointed out K3G on MAX delivered very encouraging numbers in the south where Hindi movies are perceived to be weaker. “Hyderabad delivered as high as 4.9 TVRs and even Karnataka pegging in with 1.6 and Bangalore with 1.4 TVRs,” adds Jain.
“MAX is already the prime time leader amongst competing Hindi movie channels,” says Jain, adding, “and we continue to innovate, with Mandira’s Extraaa Shots being the latest example.”
Jain expressed confidence that MAX would continue to consolidate its performance and popularity amongst viewers as the preferred channel for Hindi movies and events. He said: “Amongst the current and future offerings on MAX are the ‘Bollywood Ka Shehanshah’ festival of Amitabh Bachchan starrers all the way till August. Starting 21 July, we have a two-week festival of high-voltage films in ‘Action Dhamaka’, which features such gripping films as Vaastav, Nayak, Bichchoo, and the first run of Dev Anand’s Gang, among others.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
