GECs
Mauj and Gaming Hungama unveil ‘Baabul’
MUMBAI: BR Films forthcoming movie Baabul is being launched in form of a game, simultaneously on mobile and online games. Mauj is assigned for the mobile gaming and Gaming Humgama for online games.
The game was launched by the Babul star Amitabh Bachchan.
Commenting on the launch Amitabh Bachchan said, “The Babul game will definitely generate more interest in the film. Its completely new and unique platform to Bollywood as such games based on films involve the audiences actively, while also opening new revenue stream for the industry.”
Hungama MD and CEO Neeraj Roy said, “Gaming is one of the fastest growing avenues on the World Wide Web and is already the in thing among the youth of the country. There is huge potential for Hindi films to explore gaming as a promotional vehicle. Worldwide gaming is an integral part of the entertainment industry and will become a US$ 1 Billion industry in India by 2010″
BR Films business head Sanjay Bhutani added ” The game basically engages the player in the brand, the more he playes the deeper he gets involved in the product, which is very good for the promotion of the film.”
About the game
On Gaming Hungama
Player can play the game as Salman or John. He needs to find Rani Mukherjee who is hidden behind a door. There are in all eight characters including Rani and behind every door there can be any character, asserts an official release.
The game would be available on www.gaminghungama.com.
The Mobile Game
There are two mobile games that Mauj has launched, Babul-The Garland and Baabul-Shaadi Ki Rasam.
In the former once can choose to be John or Salman and has to try to garland Rani whereas the latter is based on finding coins in the water bowl.
The games can be downloaded by sending SMS BAABUL to 7007.The content will be available through both SMS and WAP platforms, adds the release.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
