GECs
Mauj and Gaming Hungama unveil ‘Baabul’
MUMBAI: BR Films forthcoming movie Baabul is being launched in form of a game, simultaneously on mobile and online games. Mauj is assigned for the mobile gaming and Gaming Humgama for online games.
The game was launched by the Babul star Amitabh Bachchan.
Commenting on the launch Amitabh Bachchan said, “The Babul game will definitely generate more interest in the film. Its completely new and unique platform to Bollywood as such games based on films involve the audiences actively, while also opening new revenue stream for the industry.”
Hungama MD and CEO Neeraj Roy said, “Gaming is one of the fastest growing avenues on the World Wide Web and is already the in thing among the youth of the country. There is huge potential for Hindi films to explore gaming as a promotional vehicle. Worldwide gaming is an integral part of the entertainment industry and will become a US$ 1 Billion industry in India by 2010″
BR Films business head Sanjay Bhutani added ” The game basically engages the player in the brand, the more he playes the deeper he gets involved in the product, which is very good for the promotion of the film.”
About the game
On Gaming Hungama
Player can play the game as Salman or John. He needs to find Rani Mukherjee who is hidden behind a door. There are in all eight characters including Rani and behind every door there can be any character, asserts an official release.
The game would be available on www.gaminghungama.com.
The Mobile Game
There are two mobile games that Mauj has launched, Babul-The Garland and Baabul-Shaadi Ki Rasam.
In the former once can choose to be John or Salman and has to try to garland Rani whereas the latter is based on finding coins in the water bowl.
The games can be downloaded by sending SMS BAABUL to 7007.The content will be available through both SMS and WAP platforms, adds the release.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
