Kids
Mattel unveils Barbie signature fragrance “B”; extends Hot Wheels & Barbie apparel range
MUMBAI: As a first time initiative, Mattel Toys India has extended it’s flagship girl centric brand Barbie with the launch of a signature fragrance called “B.” This was unveiled at a fashion event in Mumbai showcasing the new Spring Summer Hot Wheels and Barbie 2007 collection for boys and girls.
As the market for kid’s branded apparel in India is expanding, this new category caters to the 2 to 14 years age group. The Hot Wheels range features casual wear, that consists of the Racer wear that emphasizes on graphics, the Madfast collection in flamboyant colours, Jackets and Attitude collection that strikes a balance between design and practicality and the Streetwear collection that exudes urban vibes. To complete the look, Hot Wheels sunglasses, ride-ons, schools bags and accessories.
The Barbie Spring Summer collection emphasis the Spring-Meadow look with pretty pinks, the Sporty look complete with the racquets, scooters and shrugs, the Summery look with twist shrugs, vests and the Rock Star look with faded jeans, blazers and coats. Creative accessories like Barbie school bags, sunglasses, guitars, boom boxes, skateboards, surfboards and helmets have been added to the collection, states an official release.
The signature fragrance “B” is packaged along with a sparkling Barbie “B” charm and is priced at Rs.650 and Rs. 500 for 75 ml and 40 ml respectively.
Mattel Toys managing director Sanjay Luthra said, “Kids define their popularity and success by the brands they wear, play and live with. On an emotional level, Barbie is the ultimate aspirational figure for a little girl symbolizing intelligence, success and beauty.
“Similarly, Hot Wheels as a brand embraces the natural competitive spirit that boys possess. Kids can easily identify with the inheritant qualities that these brands posses and I am ecstatic on the launch of this new collection…another new from Mattel.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
