GECs
Mastiii unbeaten, 9XM trumps B4U in BARC week 18
MUMBAI: In week 18 of Broadcast Audience Research Council (BARC), all India (U+R) Mastiii dipped in numbers from 162998 Impressions (‘000s) to 154900 Impressions (‘000s) but it retained the number one spot.
Last week’s third place holder 9XM increased its numbers from 94866 Impressions (‘000s) and surpassed B4U Music in week 18 with 96891 Impressions (‘000s) and got the second place. B4U Music witnessed a dip from 102453 Impressions (‘000s) to 94564 Impressions (‘000s). It claimed the third place.
For detailed report, read here:
BARC Week 18: Mastiii remains matchless, 9XM beats B4U Music
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GECs
Sony to launch Tum Ho Naa game show hosted by Rajeev Khandelwal
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.






