iWorld
MARS Cosmetics & TVF’s Girliyapa collab for “Sisters”
Mumbai: MARS Cosmetics has announced its collaboration with TVF’s Girliyapa, a women-centric entertainment channel, for their highly anticipated web series “Sisters”. The series consists of 13 episodes and has premiered on Girliyapa’s YouTube channel, which showcases an impressive 4.88 million subscribers.
“Sisters” is a captivating slice-of-life narrative that authentically portrays the journey of two sisters, Antara and Mahi. This series vividly captures the relatable, real, and humorous experiences of women as they navigate through life together. Antara and Mahi’s journey resonates deeply with audiences, offering a personal glimpse into the complexities and joys of sisterhood.
MARS Cosmetics enriches the storyline by empowering Antara and Mahi with products that cater to their distinct beauty preferences and lifestyles. The series vividly illustrates how MARS Cosmetics’ affordable, innovative, and trend-setting beauty products seamlessly integrate into the lives of the two sisters, enhancing their individuality and reflecting their personal styles with each application.
The show has already garnered significant attention, with each episode raking in over one million views, and delving into the everyday lives of women, showcasing their triumphs, challenges, and unique perspectives.
The series promises to be a heartfelt and engaging narrative that resonates deeply with its audience, continuing the legacy of high-quality, relatable content that TVF is known for.
MARS Cosmetics director & business administrator Rishabh Sethia expressed his enthusiasm for the collaboration stating, “We are delighted to partner with Girliyapa for the web series ‘Sisters.’ At MARS Cosmetics, we believe in empowering women and celebrating their stories. This series perfectly aligns with our brand values, showcasing the real, everyday experiences of women in a way that is both relatable and inspiring. This collaboration also reflects our commitment to reaching a diverse audience through meaningful narratives and innovative beauty solutions.”
Anant Singh Bhaatu from TVF, creator of “Sisters” shared his excitement, saying, “Creating ‘Sisters’ has been a rewarding journey. We aimed to craft a story that not only entertains but also resonates with women everywhere. Collaborating with MARS Cosmetics has allowed us to bring an added layer of authenticity to the characters of Antara and Mahi. Their products have seamlessly blended into the narrative, highlighting the unique beauty and individuality of each sister. We are thrilled to share this series with our audience and hope it inspires and connects with them on a personal level.”
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
