eNews
ManoramaOnline’s campaign celebrates the homecoming of every Malayali’s superhero
Mumbai: Onam celebrates the homecoming of every Malayali’s superhero, the benevolent king Mahabali. When it comes to good times, Malayalis consider the times of the legendary Mahabali to be the gold standard. Malayalis relive those times of prosperity, equality and abundance by celebrating Ona with fervour. It’s the time when family budgets have extra provisions, homes are refreshed and long pending shopping wish lists are fulfilled. Thus, Onam truly is the beginning of the great Indian shopping season.
The South Swag
Onam was always the biggest shopping season in Kerala. But this year, the South Indian festival is all set to be one of the biggest shopping seasons in the country as well.
South as a region was always seen as smaller or less flamboyant, with a far less appetite than north. Bigger cities, big business houses, big celebrations are all usually attributed to North India. But that position is observed to be shifting now. It was the evolution of the startup economy that began this change, with cities like Hyderabad, Bengaluru and Thiruvananthapuram riding the tech wave.
Now, South India holds lead positions when it comes to new economy parameters like internet penetration, data usage etc. According to Telecom Regulatory Authority of India (Trai), Kerala comes a close second in terms of internet density in the country with 87 subscribers per 100 population.
In recent months this emergence has been amplified by the awakening of another south Indian giant – the movie industry. Back-to-back hits like “Bahubali”, “KGF”, “RRR” and “Vikram” are breaking collection records and are even becoming huge grossers in Hindi speaking states. This emergence of the South is a perfect prelude to the most awaited festival in Kerala, Onam.
An indicator of this trend could be found in the fact that Kerala’s favourite Malayalam news portal Manoramaonline bagged gold at the WAN IFRA South Asian Digital Media Awards for the best news website for the third year in a row. The Onam Campaign from Manoramaonline – ‘Kerala’s Biggest Superstar coming soon’ proudly points out this trend to the fraternity, thereby inviting it to become a part of this big festive season by ensuring that its brand is present on Manoramaonline.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
