News Broadcasting
Malayalam news channel Indiavision projects improved ratings
MUMBAI: Malayalam news channel Indiavision claims it has bettered its position in the last couple of months. Quoting TAM ratings for October and November, the channel asserts that it has reached as high as the third spot in the Kerala market.
Indiavision chief marketing officer Issac Jacob gives credit to the channel’s unbiased reporting practice and also to its coverage of the controversies that shook Kerala in the recent past. While agreeing that the controversies turned out to be a shot in the arm for the channel, Jacob says the channel’s success in maintaining the tempo is well reflected in the latest ratings.
“We did very well with our coverage of the Kochi by-elections last year, and again for the general assembly elections this year. Though Indiavision is mainly funded by people from the Muslim community, the management never made a move to influence our coverage of an issue involving Muslim League minister KP Kunjalikutty. This has boosted the morale of the channel. We have impressed our viewers with the kind of coverage we do,” offers Jacob.
Indiavision had been in the eye of a controversy after it first aired a report (29 October) on the sexual harassment allegations made against Kerala industries minister PK Kunjalikutty. The channel’s aggressive coverage of the issue enraged the supporters of the Muslim League minister following which the channel’s offices were attacked. The attacks on reporters, cameramen and news photographers provoked the journalist community of Kerala to come out in the open against the minister on the issue of these attacks.
The TAM data on channel shares by daypart for CS AB Male 15+, 29 October, Kerala 1 Mn+, shows Indiavision recording a channel share of 7.36 against Asianet (21.1), Surya TV (21.04), Asianet News (4.8) and Kairali TV (6.27). The TAM data on channel share for total market shows Indiavision recording 4.9 against Asianet’s 21.1, Surya TV’s 21.21 and Kairali’s 6.45.
The TAM data on TVRs by daypart for CS AB MAle 25+, 29 October, total market, has Indiavision collecting 0.52 TVR against Asianet’s 2.02, Surya’s 2.32, Kairali 0.54 and Asianet News 0.47. According to TAM, channel shares by daypart for CS AB MAle 15+, 31-10-04 TO 06-11-04, Kerala 1 Mn+ has Indiavision recording 6.26 against Asianet’s 20.28, Surya’s 21.67, Asianet News’ 4.53, Kairali’s 7.98 and Jeevan TV’s 3.96. In the Kerala below 1 Mn market, Indiavision’s score is 8.05, behind Asianet (19.04), Asianet News (6.64), Surya (16.74), Kairali Tv (5) and Jeevan TV (5.5). In the Kerala total market the scorecard is Indiavision (6.9), Asianet (19.84), Surya TV (19.91), Kairali (6.9), Asianet News (5.28) and Jeevan TV (4.51).
The TAM data on TVRs for 14-11-04 to 20-11-04 CS AB MALE 15+ has Indiavision in the third position behind Asianet and Surya. The score goes like Asianet (2.01), Surya TV (1.83), Indiavision (0.45) and Kairali TV (0.44). The channel share for the same shows the channel scoring 5.3 behind Asianet’s 23.45 and Surya TV’s 21.46.
The data for non-primetime (7 am to 6.30 pm), 01-11-04 to 20-11-04, for CS AB MALE 25+ total market for the weeks 45, 46 and 47, has Indiavision on the third position with an average TVR of 0.73. On an average, Surya TV has scored 1.62 and Asianet 1.42. The average channel share for the same property has Indiavision with an average 8.75 ahead of Kairali (7.97), Jeevan (4.36) and Asianet News (3.67). For the primetime also, Indiavision has retained its third position with an average TVR of 0.59 and channel share 6.46.
According to Jacob, the response from the advertising community has also been an encouraging one in the recent times. “It has been very positive,” he says adding, “During this period, we grabbed some big national accounts including Asian Paints, Reliance India Mobile and Parry’s Confectionery. Our marketing team put up a good show which helped us to record ad revenue of Rs 12.5 million collectively in October & November.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
