News Broadcasting
Mainstream Data to distribute Bloomberg News worldwide
MUMBAI: US-based Global network solutions provider Mainstream Data has won the Bloomberg LP’s global distribution platform account of Bloomberg News.
The New York-based global media company, Bloomberg LP, will use Mainstream’s unique MediasNet distribution network – an Internet-based streaming protocol that provides real-time, guaranteed and secure data transmission.
Bloomberg is also installing Mainstream’s Media Server at its customer sites, which is an input agnostic (Internet, leased circuit, or satellite) multimedia server that captures feeds, stores content locally and interfaces with end-user applications.
Bloomberg News’ media relations team leader Dylan Cohen was quoted as saying, “Mainstream won the business because it can help Bloomberg News meet the ever-changing demands of our global newspaper customers better. We are now able to deliver to all our print media subscribers, a customised news feed that is tailored to their editorial system and will adapt as their needs change. Regardless of the language, location or technical requirements, Bloomberg now has a news feed solution that matches the real-time world in which we operate.”
In addition to providing real time push delivery of Bloomberg News, Mainstream designed and hosts a website for Bloomberg that serves as backup to its MediasNet ‘push’ delivery network as well as a primary distribution medium for customers looking for a browser-based solution.
“We are pleased to have been selected by Bloomberg,” said Mainstream Data president Scott Calder. “Our partnership with Bloomberg illustrates Mainstream’s collaborative, customer-focused approach, allowing them to focus their resources on creating ‘must have’ content, while we take care of the ‘bits and bytes’ required to deliver it.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
