Hollywood
Macbeth on 23 April: Sony Le Plex HD remembers the Bard
MUMBAI: “Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them,” said Shakespeare (the Bard of Avon). Legends never die. One such legend is William Shakespeare.
An English poet, playwright, and actor, he passed away 400 years ago, but his work still reverberates in our lives. As a tribute on his death anniversary, Sony Le Plex HD will telecast the Indian television premiere of Macbeth on 23 April at 1 pm and 9 pm.
Sony Le Plex HD, the premium Hollywood movie channel from the English Cluster of Sony Pictures Networks, caters to avid English movie lovers who enjoy watching critically acclaimed Hollywood cinema.
Macbeth is a tragic play written by Shakespeare in 1606 that went on to become one of his most celebrated work. It is a story of a Scottish general who comes to power after killing the king of Scotland but is consumer by guilt and paranoia. The play has been adapted to many films, attracting some of the best known actors to play the roles of Macbeth and Lady Macbeth.
The film, directed by Justin Kurzel, stars some of Hollywood finest actors like Michael Fassbender, Marion Cotillard and Jack Reyan. The movie was also chosen by Cannes Film Festival to compete for the Palme d’Or – the highest prize at the Cannes Film Festival.
Witness some powerful performances as one of the most epic plays comes to reel life on Sony Le Plex HD #WhereYouBelong.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
