News Broadcasting
Lux Asianet Film Awards packs in the viewers
Though the sheen around film award shows seems to be waning a bit, it still is a safe shot as far as getting in the viewers is concerned. For Malayalam regional language channel Asianet the tale was no different.
The Lux Asianet Film Awards telecast on Sunday 3 March was the most watched show among Malayalam audiences, except for Asianet’s superhit soap Sthree that is.
According to the data available, the highest ratings were for Friday’s episode of Sthree (18.09 TVRs), followed by Thursday’s episode of Sthree (17.22 TVRs). The Lux Asianet Film Awards came in at number 3 with 14.37 TVRs.
The Asianet release quotes market research agency ORG Marg’s Intam data for the period 25 February – 3 March. The target group is for all C&S audiences and sampled a 529,000 strong audience.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
