iWorld
Lotus Herbals unleashes new social media campaign with Anushka Sen
Mumbai: Lotus Herbals, unleashes a social media campaign with Actor and mega influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam. As the face for Lotus White Glow, Anushka will feature in a DVC which will run across social media platforms that include Instagram, Facebook and YouTube. The DVC amplifies the attributes of Lotus White Glow 3 in 1 Deep Cleansing Facial Foam, a face wash crafted with a combination of potent ingredients that include Aloe Vera, Milk Enzymes, and Alpha Arbutin. This unique formulation addresses dark spots, sun tan, and dullness, providing a comprehensive solution for all skin types. This innovative Facial Foam is specially curated to deeply cleanse the skin and protect it from UV rays, making it less vulnerable to sun damage. Its unique formulation blocks melanin production, imparting a radiant glow.
The new DVC is a delightful film that targets a youthful GenZ audience and its communication is fresh in terms of style and messaging. The film is dynamic, with the frame shifting between Anushka Sen in her bedroom, lounging in a swimming pool and at a formal event in a snazzy dress. Anushka addresses three major skin problems, dark spots, sun tan and how to get that perfect glow. She asks, if there is a solution that addresses all three issues simultaneously. She empathically answers, Yes and introduces the Lotus White Glow 3 in 1 Deep Cleansing Face Wash as the solution. Looking radiant and beautiful, Anushka speaks directly to the consumer and highlights the powerful ingredients which include Aloe Vera, Milk Enzymes, and Alpha Arbutin, known for their skin benefits. She emphasizes that the face wash with the power of 3x promises clear glowing skin. The film closes by focusing on the White Glow 3 in 1 Deep Cleansing facewash along with all the variants of the White Glow face wash range.
Commenting on the new campaign, Lotus Herbals chairman & managing director Nilin Passi says, “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”
Anushka Sen further added, “I’m thrilled to be associated with Lotus Herbals White Glow and their amazing 3 in 1 Facial Foam. This face wash is a total game-changer as it helps reduce dark spots and tan, deeply cleanses, and gives your skin that amazing glow without drying it out. Make it a part of your skin care regime and see the magic.”
The Lotus Herbals White Glow campaign with the stunning Actor and mega influencer Anushka Sen will play out on her social media channels to attract maximum visibility. Through this glamorous campaign, the 22year old Global Youth Icon will reach out to her audience of over 45 million followers. To create maximum buzz for this hi-decibel campaign, Lotus Herbals will also engage over a thousand nano and micro influencers to spread the word on the White Glow 3in 1 facial foam. The campaign will also play out on the brand’s social media channels such as Facebook, Instagram and YouTube. In addition, Lotus Herbals will promote the campaign through In-store branding and POP which will include banners, danglers, table-tops and posters across Retail channels.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
